Product Marketing Manager

Brainrider is a marketing and creative agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to do more, by filling capability and capacity gaps and enabling them to execute their marketing and creative at scale.  

We believe collaboration is at its best when we feel at home, so we work as a team — plain and simple. Whether we’re brainstorming better marketing ideas for our clients, or pushing the gas to meet a tight deadline, it all happens with adaptability, optimism, and teamwork. 

Are you our next team member?

The Role

Job Title: Product Marketing Manager

Length: 7 months

Estimated Start: February 24th

Location: Remote

Brainrider is seeking a Product Marketing Manager to join our client embedded team. You will be responsible for serving as the representation of the customer in product development (“inbound” work) as well as leading go-to-market strategy (“outbound” work). In this product area, you will focus on launching a new surface of the client's app and developing a new in-product marketing channel.

The ideal candidate will have a multi-disciplinary background—including strategy, product marketing, project management, and analytical skills, and be passionate about working on products that connect people everyday. Excellent communication skills and comfort with ambiguity are a must.

What you'll do

• Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners
• Partner with brand and integrated marketing cross-functional partners on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
• Build a new in-product marketing channel with a rigorous test plan. Build creative assets with an agency and partner with Product team to execute campaigns to test, learn, and adapt
• Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy
• Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
• Be willing and able to flex between strategic and tactical/executional responsibilities

What you'll bring

• 10+ years of professional experience ideally in the field of product, brand or growth marketing, ideally in the tech/software industry
• Experience partnering with product management and/or engineering to represent market requirements
• Ability to collaborate with cross-functional teams and multiple stakeholders with project management skills
• Experience with building go-to-market strategy to launch new products using a variety of earned, owned, and paid channels
• Strong knowledge of developing clear messaging and marketing assets/content for multiple audiences
• Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
• Excellent at project management, timelines, and marketing execution

Bonus

• Presentation skills to drive presentations with executives and cross functional teams
• Analytical skills conducting competitive analyses and market research to develop actionable insights
• Experience working with Product, Marketing, Policy and Communications teams at all levels of management, both internally and externally
• Experience partnering with research teams to conduct and analyze qualitative and quantitative research

Additional Information

We offer competitive salaries, paid vacation, work from home (WFH) support and set-up assistance, and a wide variety of other great perks!

The fine print:

• Please include current resume and cover letter, as we would like to learn more about you and your experience