Senior Manager Consumer Insights - HYBRID

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Have you aspired to become a leader in an organization that continues to fuel a portfolio of billion-dollar brands while constantly transforming to win in the future?  Are you a pace-setter, risk taker, consumer obsessed leader who appreciates end-to-end thinking to truly make an impact? Do you care about building a people-focused culture while striving for your team’s bold ambitions to win? If you do, this role might just be for you.

 

POSITION SUMMARY:
We're looking for a dynamic Consumer Insights Leader who can drive business results with market intelligence (Nielsen, IRI), deep consumer knowledge, and an end-to-end thinker who’s ready to challenge the status quo in Nestlé’s biggest growth driver, and one of the most exciting CPG categories- coffee. In this role, you will make an impact as a consumer-centric thought leader, and co-pilot to your brand marketing teams. With your data, insight and foresight expertise, you will look for both short-term business volume drivers as well as diagnosing challenges and opportunities of the coffee category. You will inspire your partners to join you in a collective pursuit for Nestlé Coffee Partners to grow in this exciting, dynamic, and transformative category!

 

PRIMARY RESPONSIBILITIES:

Leadership & Consulting:

• Serve as the brand “co-pilot” by providing thought partnership with brand management in consumer and shopper insights. 
• Work with business partners to understand and explain business drivers, competitive challenges and forward-looking opportunities for growth, short term and long term. Goes beyond the data, builds a “what, so-what, now-what” narrative that will drive action and impact business growth.
• Build consumer empathy and understanding across the business team by effectively communicating existing climate and identifying actionable learning needs. Spots burning platforms and opportunities for strategic moves, and tactical opportunities. 
• Continuously represent the voice of the consumer in an effort to know the consumer deeply and make decisions in favor of consumers. Understands consumers deeply, and has the skill to uncover and translate data, to meaningful and compelling insights. 
• Actively pursue opportunities for impact by discovering and sharing opportunities to showcase research/learning on high-value topics unseen or ignored by business partners
• Use clear, strategy-aligned criteria to assess the value of projects
• Collaborate across the Consumer & Marketplace Insights function to use our scale and increase speed via effectiveness and efficiencies

 

Develop Brand Insights:

• Communicate consumer insights for the brand using diverse and multiple sources (syndicated and custom research)
• Embed learning to increase the impact of insights into action by making them meaningful to the business strategy. 
• Build the consumer story by connecting the dots across various pieces of research, primary and secondary, as well as behavioral data.
• Envisions impact of insights on the business, with an end-to-end thinking mindset.
• Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions  
• Understands portfolio opportunity and pulls insight and foresight to support a full portfolio strategy.
• Redefine medium-value requests and eliminate or outsource low-value requests; challenge the need for learning as appropriate vs having courage to decide and go

 

Budget & Vendor Management:

• Manage projects within approved