Lead of Demand Marketing, Plus + Enterprise

Company Description

Shopify is the leading omni-channel commerce platform. Merchants use Shopify to design, set up, and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business, from payments to shipping. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Headquartered in Ottawa, Canada, Shopify currently powers over 1,000,000 businesses in approximately 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples, and many more.

Job Description

We are looking for a Demand Gen Lead to join our Demand Marketing Team, and help us build and grow a world-class demand engine that brings more Shopify to the world.

Responsibilities:

• Orchestrate efforts across PMM, content, partnership, field marketing, marketing automation, and online & offline media teams to deliver acquisition and LTV goals  
• Own funnel strategies, channel mix, nurtures, and CRO
• Conduct frequent analysis on program performance to scale efforts for the most efficient marketing mix
• Strategize, build, & launch growth programs that drive the awareness, consideration, and acquisition of our target audience
• Build media plans to support events, content distribution, account-based-marketing and others
• Analyze program metrics to identify opportunities then rally teams behind building a solution 
• Summarize and communicate results from channel stakeholders with senior leadership on a regular cadence

Qualifications

• At least 3 years of Demand Gen experience
• Must have previous hands-on experience managing various online and offline marketing channels to create an integrated experience for our target audience
• Experience owning multiple projects and stakeholders. Must be strong in cross-functional collaboration & relationship building 
• A passion for demand gen and willingness to get hands-on building solutions
• Comfortable with data, reporting, and identifying opportunities
• A strong understanding of experimentation best-practices
• Experience with Salesforce, Marketo, Paid platforms

Additional Information

Shopify is now permanently remote and working towards a future that is digital by design. Learn more about what this can mean for you.

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

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