Credit Card Lead, New to Credit Segment

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SoFi’s card business aims to offer competitive and differentiated credit cards to existing members and to consumers in the open market. In this role, you will lead the New to Credit, credit card segment for SoFi. 

In the role, you will define the credit card segment strategy and approach to our New to Credit and Thin Credit Files members. You will work with marketing, credit risk and data science partners to define a targeting strategy that optimizes for customer value, risk and returns. 

In your role, you will be accountable for the New to Credit growth trajectory and segment profitability.

 

What you’ll do:

• Define and own the value proposition for New to Credit members, in collaboration with our marketing and product teams

• Own P&L for the New to Credit credit card segment

• Work closely with marketing and credit risk partners to develop & refine a targeting strategy (framework, models) that best serves members and that results in profitable and resilient new account originations

• Analyze and monitor segment performance at the portfolio level and by vintage to drive insights and optimization

• Build a Test & Learn agenda, in collaboration with cross-functional partners, to optimize product and pricing for your segment. Develop analytical insights from historical testing

• Develop cardholder growth and retention strategies for the New to Credit segment, in collaboration with cross-functional partners 

• Develop and provide regular reporting and business updates on segment performance

 

What you’ll need:

• 7-10 years experience preferred

• Well developed analytical skills

• Strong communication skills

• Credit Card segment management experience

• Sound understanding of credit card economics and credit risk dynamics

• Prior experience running complex credit card analyses

• Quantitative undergraduate degree

• Proficiency in SQL/Python

Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.    To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

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Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

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