Assistant Director Intl Recruit and Marketing-OOGAO

Position Classification:

Regular, full-time, salaried, exempt and benefit-eligible staff position. For more benefit information visit Why Work at UCO?

Position Overview:

The Assistant Director of International Marketing and Recruitment plays a pivotal role in advancing UCO’s international enrollment goals. This position provides leadership in agent management, marketing strategy, and student recruitment. The Assistant Director will oversee global agent partnerships and supervise a marketing team responsible for high-impact content and campaigns that elevate UCO’s visibility to international students.

Job Duties:

Educational Agent Management

• Manage a global network of educational agents and recruitment partners.
• Oversee the lifecycle of agent relationships, including contract execution, onboarding, training, commission processing, and performance evaluation.
• Coordinate marketing campaigns and communication tools for agent engagement.

Marketing Leadership

• Supervise a team of staff and student marketing professionals producing digital and print materials.
• Provide leadership in departmental marketing strategies such as SEO, GEO, YouTube, email marketing, video/ graphic content creation, advertising, and web optimization.
• Analyze marketing data and campaign performance to inform decisions.

International Student Recruitment

• Represent UCO at in-person and virtual recruitment events worldwide, including education fairs, high school visits, and partner institution presentations.
• Conduct outreach and presentations to prospective students and families.
• Contribute to recruitment funnel management, CRM strategy, and yield initiatives.
• Support admissions and immigration colleagues as needed within the new student recruitment funnel. Will need to acquire some knowledge of foreign credential evaluation, application for admissions processing, and visa-related information.

Strategic Leadership & Collaboration

• Support the Executive Director in long-term planning, data analysis, and budgeting.
• Collaborate across UCO offices, including Admissions, Academic Affairs, and University Communications, to support institutional internationalization goals.
• Serve as a visible leader in the Office of Global Affairs and provide mentorship to junior team members.

Qualifications/Experience Required:

Bachelor’s degree from an accredited institution and 3+ years of relevant experience in areas such as sales, recruitment, marketing, or education or an equivalent combination of education and experience.

Must have a valid driver's license, clean driving record, and be able to operate a typical motor vehicle.

Qualifications/Experience Preferred:

• Supervisory or team leadership experience is strongly preferred.
• Master's degree.
• Experience working with educational agents, international student marketing, business development, or digital campaign management.
• Familiarity with Slate, Salesforce, or similar CRM platforms.
• Kn