Senior Marketing Operations Analyst

This role can be performed remotely within the United States.

As the Senior Marketing Operations Analyst, you will report to the Director of Marketing Ops and support building our reporting frameworks, pipeline modeling and forecasting, and conduct strategic analysis that enables the marketing team to successfully meet objectives.

Every day you will put the “data-driven” into marketing decision making. You will partner with marketing leaders, marketing practitioners and business analytics teams to ensure our approach to planning and execution is metrics-based.

To excel at this role, you must be equally comfortable diving deep into analytics and daily operations as you are advising on high-level strategy.

In a typical day, you might:

• Responsible for comprehensive data analysis, from gathering business requirements and formulating hypotheses, to conducting in-depth data analysis and applying statistical and predictive modeling techniques. You will also develop visualizations/dashboards and effectively communicate findings and actionable insights to both business stakeholders and non-technical audiences.

• Offer decision-making support and guidance to the CMO, the Marketing Leadership team and other business owners, based on data-driven analysis. This includes tracking and reporting on campaign-level ROI of marketing activities to ensure effectiveness and continued investment.

• Construct, manage, and communicate detailed reports, visualizations, and other tools to provide business insights and demonstrate marketing impact.

• Find and troubleshoot operational process gaps and deficiencies and suggest where improvements can be made based on findings

• Partner with Finance and BI teams on internal planning processes, including budgeting, forecasting, and attribution.

• Collaborate with Marketing Ops Managers to fostering a culture of knowledge sharing and continuous improvement.

Here's what we're looking for:

• Expert knowledge with business intelligence tools (e.g. Looker) and web analytics and marketing tools (e.g. FullStory, Google Analytics, Salesforce, Marketo)

• Extensive marketing analytics and data manipulation experience along with a high proficiency in SQL

• Ample experience building regressions, time series, forecasting, and attribution models from scratch.

• Deep understanding and desire to continue growing in the evolving B2B SaaS marketing space

The impact you will have in 6 months:

• Create and maintain streamlined reporting processes, a core set of Marketing dashboards, ensuring timely and accurate delivery of marketing metrics and insights to stakeholders at all levels.

• Conduct in-depth analysis of marketing campaigns and initiatives, identifying trends and patterns to provide actionable recommendations for optimizing marketing strategies and improving ROI.

The impact you will have in 12 months:

• Establish robust forecasting and predictive modeling capabilities, enabling accurate projections of marketing performance and identifying opportunities for growth and optimization.

• Lead the implementation and integration of advanced analytics and visualization tools to enhance the marketing ops team's ability to generate valuable insights and drive data-informed decision making across the organization.

#LI-Remote #LI-CD1

About Fullstory

Fullstory is on a mission to help technology leaders make better, more informed decisions by injecting behavioral data into their analytics stack. The company’s patented technology unlocks the power of quality behavioral data at scale by transforming every digital visit into actionable data and insights. With Fullstory, enterprises can get closer to their customers’ true sentiment and intentions to predict what they want, create personalized experiences, and drive conversion, loyalty, and revenue. Fullstory is headquartered in Atlanta, USA, with regional teams across North America, EMEA and APAC.

How we support you:

Fullstorians are committed to building something better—from how we approach our product, to how we care for our customers and each other. Better is only possible when we can bring our full selves to work. Along these lines, we offer:

• Autonomy and flexibility. From a remote-first work environment and flexible paid time off, to an annual company-wide closure – Fullstorians can focus on the moments that matter.

• Benefits. Take care of the whole you. FullStory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.<