Senior Manager, Demand Generation

ABOUT US

At HUB International, we are a team of entrepreneurs. We believe in protecting and supporting the aspirations of individuals, families, and businesses. We help our clients evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees to learn, grow, and make a difference. Our structure enables our teams to maintain their own unique, regional culture while leveraging support and resources from our corporate centers of excellence. 

HUB is the 5th largest global insurance and employee benefits broker, providing a boundaryless array of business insurance, employee benefits, risk services, personal insurance, retirement, and private wealth management products and services. With over $5 billion in revenue and almost 20,000 employees in 600 offices throughout North America, HUB has grown substantially, in part due to our industry leading success in mergers and acquisitions.

Position Overview: 

As the Senior Manager of Demand Generation, you will be the driving force behind establishing a high-impact Demand Generation Program. This strategic role is pivotal in generating leads, nurturing leads, increasing win rates and shortening the sales cycle through personalized content and multi-channel engagement strategies. Stepping into this role, you will have the unique opportunity to establish and evolve our Demand Generation Program, marking a significant contribution to our team's capabilities and our company's overall success story.

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Key Responsibilities: 

1) Precise Buyer Understanding: 

a) Analyze buyer journey stages and preferences. 

b) Develop clear stage identification and scoring models in collaboration with our Marketing Analytics team. 

2) Digital Journeys & Journey Mapping: 

a) Develop comprehensive and automated digital journeys to guide prospects efficiently through the sales funnel in collaboration with our Digital Marketing team. 

3) Personalization & Multi-Channel Demand Generation and Engagement Strategies: 

a) Work in conjunction with cross-functional marketing Centers of Excellence to: 

i) Craft tailored content and messages based on buyer personas and segmentation. 

ii) Employ a mix of channels such as email marketing, social media, webinars, content marketing, and targeted digital paid media. 

iii) Implement SEO strategies supporting lead and demand generation. 

iv) Lead efforts to establish intent monitoring capabilities. 

4) Qualification with Business Development Reps (BDRs): 

a) Identify high-potential leads and nurture them through the funnel. 

b) Create process for seamless handoff to the sales team. 

5) Oversight of follow up by sales organization: 

a) Partner with sales to develop process, set conversion benchmarks throughout the funnel stages, and report on results to senior leadership across sales and marketing. 

What's Required: 

1) Lead Scoring Framework: 

a) Develop a system to prioritize leads for effective allocation of resources. 

2) Content Strategy & Playbook: 

a) Define content themes and types for various stages of the buyer's journey. 

3) Performance Metrics: 

a) Establish cle