Imaging Clinical Applications Specialist, Albany, NY (New England) - Bracco Diagnostics Inc.

Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging which is part of the overall Bracco Group.  The Company specializes in the clinical development, marketing and sales of diagnostic contrast imaging agents.  Bracco Diagnostics Inc. primarily markets its products to hospitals throughout the United States. Bracco Diagnostics Inc. is committed to the discovery, development, manufacturing and marketing of imaging agents and solutions aimed at providing a better use and management in terms of diagnostic efficacy, patient safety and cost effectiveness.

Job purpose

Responsible for the education, training, and promotion of Bracco Injector systems and MR products to customers and prospective customers through clinical presentations, product evaluations, ongoing clinical support and consultative interactions as may be required to close sales and maintain and grow the Bracco Diagnostics Inc. (BDI) MR and Devices product lines. Also responsible for demonstrating new Injector features and occasionally installing Bracco CT and MR injectors.  Fosters relationships with key decision makers and initiates new core relationships, as well as maintaining and growing existing core relationships as defined in this document.

Ideally, the successful candidate will be located in the Boston, MA, Syracuse, NY, Albany, NY or Rochester, NY area.

Main Responsibilities, Activities, Duties and Tasks

• Conducts comprehensive product evaluations and timely clinical follow-up at target accounts consistent with business plans.

• Works collaboratively with Account Executives and Strategic Account Managers to meet sales objectives in a timely manner and to ensure customers have a positive experience with the company and its products.

• Initiates and develops contacts with existing and potential customers and owns ongoing relationship development with assigned accounts.

• Collaborates in the creation and implementation of business/sales plans aligned with business strategy specific to the assigned territory.

• Develops and implements plans to increase MR market share and Injector and consumable sales in territory.

• Contributes to the development and maintenance of accurate account profiles utilizing company tools.

• Effectively manages time through territory management techniques, systems, and other company resources.

• Collaborates on effective account targeting to assure successful conversions.

• Provides clinical/technical customer and sales support as well as a consultative resource for BDI Injectors and MR products through:

  • Supporting the development of MR Marketing and Injectors Marketing strategies.

  • Aligning with BDI MR and Injectors business marketing and sales strategies, both locally and nationally.

  • Contributing to the development of sales strategy and tactics within target accounts.

  • Understanding of current health care economic trends related to the BDI MR and Injectors market.

  • On-label product demonstrations.  

  • Implementing approved educational presentations.

• Makes periodic check-ins pre-sale and post-sale to major accounts using EmpowerCTA+, MR injectors and virtual colonoscopy products, to ensure proper use of the equipment. Also answers any technical or feature related questions.

• Acts as internal (sales) and external (customers/prospects) resource for BDI Injectors and MR products and modality.

• Works collaboratively with Account Executives in maintaining business at key accounts using Empower Injectors by advising of any breakdown in communication, unresolved issues or any other situation that would threaten BDI consumable business.

• During injector installations, required to manually assemble components of the injector device which weigh approximately 25 pounds each.

• During employee and customer training, will be required to observe a patient undergoing CT and MRI exams.

• Prepare and deliver formal educational presentations to health care professionals.

• Cooperates with marketing to identify and collect case studies that are relevant to approved indications.

• Networks with prospects, customers, professional societies OEM representatives, and MR industry to promote BDI MR products, BDI Injectors, and offerings at local, regional and national trade shows and conventions.

• Identifies new KOLs and owns and grows relationships with existing KOLs.

• Maintains professional and technical knowledge by attending educational symposia, reviewing professional publications, establishing personal networks, participating in professional societies, and maintaining Radiolo