Senior Marketing Manager, Content Manager

Job Description:

Want to build compelling content that invites engagement? Want to partner with colleagues and drive new growth and retention for the business? Want to work alongside some of the best team members you’ll ever meet? Want to add to our culture and grow your career at the same time? If you said yes to any of these, then bring that passion to the role of Senior Marketing Manager, Content Manager within the Stock Plan Services employer marketing team.

The Role

Join our team as a Content Marketer and help us create compelling stories that engage and inform our audiences. In this role you will be responsible for developing and implementing content assets that align with business goals and needs. You will work closely with the team to create email campaigns, sales presentations, promotional campaigns, digital assets, and other marketing assets that drive traffic, nurture leads, and build brand awareness of Stock Plan Services. Your strong communication skills, combined with continuous learning of this business and industry will be essential in creating content that resonates with our audience and achieves results.

Key Responsibilities

To successfully own the content programming efforts, you will work within and across the team, synthesize inputs, make recommendations, and implement work forward. Specifically, you will be a:

• Crafter – develop and coordinate the creation of high-quality, engaging content across various formats that optimally reaches and inspires target audiences.

• Atomizer – take pieces of content – of your own or discovered – and break it into smaller “molecules” to extend the reach, life, and value of the piece.

• Tinkerer – continuously test and refine content tactics and assets to improve results.

• Collaborator – partner across the Employer Marketing team to contribute to the overall business needs of helping to grow and retain clients.

• Catalyst – forge strong partnerships and connections across the team and beyond to learn, share, and discover new ideas and or approaches to the work.

• Explorer – uncover and bring to bear innovative communication vehicles to deliver content messages more effectively.

• Measurer – using data and insights to help inform approaches and decisions.

The Expertise and Skills You Bring

• Proven experience in building, implementing, and distributing high-quality content assets that align to business goals and needs in a timely and cost-effective manner.

• Appreciation of and experience in producing content in various formats.

• Collaborate with cross-functional teams, including designers, subject matter experts, and partners to ensure content is accurate and effective.

• Ability to work in a highly collaborative environment across all levels of the organization, but reflecting a level of independence to take initiative and move projects forward.

• Exceptional planning and project management skills, combined with the ability to handle more than one marketing program at a time.

• Continuously evaluate and improve content marketing programming to drive business growth and achieve important metrics.

• “Gets it Done” attitude – having the grit and determination to deliver value-add pieces, with the flexibility to adapt to changes along the way.

• Positive demeanor and tenacious work ethic.

The Team

As a dedicated group of marketing professionals, Stock Plan Services Employer Marketing is responsible for developing and implementing leading marketing programs to acquire, retain and expand relationships with employers and intermediaries. By doing your job well you help drive new lead opportunities and differentiate Fidelity Stock Plan Services in the marketplace. In addition, you be a part of a team that is highly driven, champions of innovative marketing, and inspired by each other.  

Certifications:

Category:

Marketing

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.