Go-To-Market Director, Licensing & Extended Line

Job Description

Are you someone with experience in driving strategic initiatives and a passion for bringing the magic of LEGO to life?

As the Go-To-Market Director in LEGO® Licensing & Extended Line (LEL), you will be responsible for driving our strategic priorities in close partnership with our Marketing and Markets & Channels organizations. Your goal is to deliver impactful retail programs on a global scale that integrate our LEGO® licensed and branded partnership products as well as LEGO® brick sets.

Core Responsibilities

Based on the portfolio and audience direction delivered by marketing, you will define the Go-To-Market strategy for our global seasons & occasions business (Holiday, Back-To-School, Halloween, Easter & Birthday). In addition to the this, you will own and oversee the linked executional workstreams. Here, you will work closely with our local colleagues as well as our LEGO® licensing and LEGO® brand partners to ensure a coordinated approach towards our key accounts securing the successful sell-in of our portfolio.

Moreover, you:

• Act as the internal expert who holds an in-depth understanding of retailer and channel needs with regards to their seasonal spaces and the attached sell-in requirements.
• Closely collaborate with our Markets & Channels organization including our key
• account counterparts understanding the opportunities and challenges for the LEGO® brand in each channel and ensure our Go-To-Market approach answers those.
• Set the Go-To-Market strategy for the seasons & occasions business across B2B and LEGO® branded channels with focus on the US and Europe.
• Translate account and channel feedback into meaningful commercial input that will serve as a commercial framework for our future portfolio strategy.
• Set commercial targets in close partnership with each channel and ensure that we closely track and report back sell-in and sell-out figures.
• Provide thought leadership in the way we combine our brick and non-brick portfolio at the point of sale to deliver impactful retailer programs that unlock additional space for the LEGO Group.
• Ensure that sell-in efforts are coordinated across our own sales force and the sales teams of our brand and licensing partners.
• Be the primary contact point for our Markets & Channels organization as well as our key account counterparts.
• From a leadership perspective you will indirectly lead a cross-functional team across Go-To-Market, Marketing and Sales to deliver sustainable commercial growth.

Play your part in our team succeeding

In LEL we aspire to amplify the LEGO Ecosystem by delivering unique and relevant reach and engagement through high quality LEGO branded products and experiences. As Head of Product in LEL you will be leading the way in how we activate the LEGO Brand across licensed products and brick products for a deeper connection with our consumers and a bigger program statement at retail across several categories beyond the toy category. This will be a change in how we go to market and requires thought leadership and being a change catalyst throughout our ways of working, processes and systems.

Do you have what it takes?

• Extensive background working in a Sales or Go-To-Market function for one of the leading global entertainment companies or consumer brands.
• Proven track record in landing strategic priorities with major US accounts like Target, Walmart and Amazon in a non-brick/non-toy capacity.
• In-depth understanding of the sell-in processes and tools for the above-mentioned retailers’ seasonal buyers and entertainment councils.
• A performance-driven mindset that stems from multiple years of key account management experience including P&L responsibility.
• Proven experience in delivering sustainable growth over a multi-year timespan.
• The capability to translate a go-to-market strategy into actionable workstreams for the involved partners and teams.
• A leadership style that others want to follow, embracing opportunities and new perspectives over challenges and complexities.
• Strong communication skills that allow you to land key messages and drive decision making with internal and external stakeholders.

Additional details on this position

• This position will be based at 1001 Boylston St. in Boston, MA. 
• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

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Compensation