Intellectual Property Field Marketing Specialist

Preferred location: Hybrid position in Horsham or Philadelphia, PA

About our Team

At LexisNexis Intellectual Property, we believe that whenever a person works on a patent and understands the future trajectory of a specific technology, that person has the potential to fundamentally change how society operates. As a part of the LexisNexis Reed Tech division, we are proud to directly support and serve these innovators in their endeavors to better humankind. We enable innovators to accomplish more by helping them make informed decisions, be more productive, comply with regulations, and ultimately achieve superior results. Our overall success is measured by how well we deliver these results.

About the Role

We are looking for a Intellectual Property Field Marketing Specialist to support the execution of regional marketing initiatives across the United States and EMEA. This individual will play a key role in planning and executing integrated campaigns and field events, including digital campaigns, industry tradeshows, and owned in-person programs that are aligned with pipeline and revenue targets.

Experience in the Intellectual Property industry is highly valued, as this role supports initiatives that serve innovators, legal professionals, and R&D organizations working to advance technology and human progress.

This is a hands-on role for a proactive, detail-oriented marketer who thrives in a fast-paced, cross-functional environment. You will collaborate across marketing, sales, and marketing operations teams to help drive regional demand generation and brand engagement.

Responsibilities:

• Campaign Coordination & Execution: Support the execution of integrated marketing campaigns for the U.S. and EMEA regions, including email marketing, thought leadership promotion, webinars, and lead nurture workflows. Help ensure programs align with regional priorities and sales goals.

• Tradeshow & Sponsored Event Support: Collaborate with regional Sales teams and Event Lead to support third-party sponsored events and tradeshows. Ensure teams are equipped with event assets, messaging, and promotional materials. Own and coordinate post-event follow-up, including lead routing, Sales enablement, and performance tracking.

• Owned Events & Local Roadshows: Partner with the key stakeholders to support in-person, LexisNexis-hosted events (e.g., roadshows, customer roundtables, and executive dinners). Oversee end-to-end logistics including venue management, invitations, branded materials, and onsite coordination.

• Webinar Execution: Coordinate the planning, promotion, and execution of regional webinars in partnership with Sales and Product Marketing. Manage logistics, registration, reminder communications, and post-event engagement plans.

• Calendar & Stakeholder Alignment: Maintain the U.S. and EMEA campaign and events calendar. Collaborate with sales, product marketing, and content teams to ensure visibility and alignment across key stakeholders.

• Digital Program Support: Partner with the Digital team on execution of paid media campaigns (paid search, paid social), campaign tagging, and performance reporting.

• Sales Enablement & Follow-up: Coordinate with Sales teams and Product Marketing team to support campaign follow-up, ensure delivery of event leads, and contribute to outreach planning and messaging as needed.

• Analytics & Reporting: Collaborate with Marketing Analytics and Operations to monitor campaign and event performance. Track KPIs, support reporting, and suggest optimization opportunities.

Qualifications:

• Bachelor’s degree or equivalent experience

• Experience in the legal or Intellectual Property industry

• 5+ years of experience in B2B marketing, preferably in a legal, software, data, or tech environment

• Strong project coordination and communication skills with the ability to manage competing priorities

• Experience working in a matrixed, global marketing organization

• Familiarity with Salesforce, marketing automation platforms (e.g., HubSpot, Pardot), and digital ad platforms

• A collaborative, roll-up-your-sleeves attitu