Senior Director of Content & Product Marketing

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. 

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024) 
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

As our Senior Director of Content & Product Marketing, you will lead a dynamic team of marketing professionals and be responsible for Maven's unified product marketing and content strategy during a critical period of growth acceleration and competitive differentiation. This role consolidates content and product marketing leadership to drive pipeline through strategic positioning, competitive intelligence, and messaging that converts prospects to customers, turns partners into evangelists, and turns clear value into expanded use. This role reports directly to the Chief Marketing Officer and involves close collaboration with Product, Sales, Clinical Research and Customer Success teams.

As Maven's first unified content + product marketing leader, you'll set the direction for product marketing, guide our maternity, fertility, and menopause program narratives, and translate the roadmap into simple, outcome-driven messaging. You'll partner closely with Product to tighten the loop between market signals, buyer needs, and roadmap decisions.

This role requires someone who can command strategic positioning while ensuring tactical execution excellence across every customer touchpoint. You'll be the primary architect of Maven's market story, translating clinical excellence and product innovation into compelling business outcomes that win deals and drive pipeline velocity.

As Senior Director of Content & Product Marketing at Maven, you will: 

• Set the strategic direction for product marketing across Maven's maternity, fertility, parenting/pediatrics and menopause programs
• Develop and execute positioning strategies that differentiate Maven in market to varying audiences
• Translate complex product and clinical capabilities into simple, outcome-driven messaging that resonates with buyers
• Partner with the Senior Manager of B2B Content and content team members to maintain unified storytelling

Content Strategy & Execution

• Drive unified content strategy from campaigns to thought leadership to field materials
• Ensure consistent storytelling across every strategic deal and customer presentation
• Develop content frameworks that support the field team's pipeline generation goals
• Create scalable content processes that maintain quality while increasing output velocity
• Lead content team members to maintain unified storytelling from TOFU to slideware

Product Partnership

• Connect our real-time market and competitive intelligence to the PMM narrative and roadmap
• Partner closely with Product teams to translate market signals and buyer needs into decisions
• Take regular competitive analysis turn it into rapid response strategies, sales training and evolving go-to-market strategy
• Continue to establish the standard PMM charter and new product introduction framework

Cross-Functional Leadership

• Partner with Growth Marketing to align content strategy w