Senior CRM Marketing Performance Associate

Discover What’s Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance

• 401(k) with company match

• Pre-tax spending accounts including health care FSA and commuter savings

• Flexible paid time off

• Professional development reimbursement and ongoing skills training opportunities

• Employee resource groups

• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win. 

About the Role

The Senior CRM Marketing Performance Associate is a hands-on, enablement-driven role that sits at the intersection of CRM execution, marketing technology, and business performance. This position serves as the strategic operational backbone of the CRM ecosystem—translating marketing strategy into scalable, compliant, and AI-ready CRM solutions across Lifecycle, Loyalty, Sports, and Casino.

By owning net-new campaign production capabilities, automation enablement, QA rigor, and template modernization, this role designs, implements, and stabilizes CRM capabilities that operate reliably today while accelerating adoption of AI-driven personalization, bots, and automated decisioning.

The role partners closely with MarTech, Business Intelligence, Marketing Operations, CRM Operations, and Compliance to modernize CRM infrastructure, reduce execution risk, and transition scalable, repeatable solutions into business-as-usual operations in support of 2026 growth priorities.

Responsibilities

• Enable CRM platforms and production capabilities that allow CRM Operations teams to consistently execute high-volume campaigns across brands and verticals.

• Execute, QA, and productionize net-new CRM technologies, automation, and campaign capabilities, ensuring smooth operational handoff following implementation.

• Resolve campaign-level technical issues (e.g., deep linking, rendering, personalization logic, UX defects) to minimize operational, regulatory, and business risk.

• Support modernization of legacy CRM infrastructure by enabling scalable 1:1 personalization, reusable components, and modular campaign frameworks.

• Partner with MarTech and cross-functional teams to productionize beta CRM capabilities, ensuring enterprise readiness and long-term stability.

• Support implementation and operationalization of AI-driven CRM use cases, including agents and automated decisioning.

• Act as primary QA owner, enforcing standardized templates, testing checklists, and deployment best practices to ensure compliance and audit readiness.

• Maintain documentation, version control, and repeatable production processes to support scalable, compliant CRM operations.

• Enable AI-ready measurement and experimentation frameworks that accelerate test-and-learn velocity and improve performance visibility.

• Serve as a force multiplier for CRM teams by owning hands-on enablement, freeing teams to focus on strategy, experimentation, and revenue-driving initiatives.

• Act as a production liaison with MarTech and external partners, ensuring CRM readiness, integration stability, and operational consistency.

Qualifications & Experience

• Hands-on experience with enterprise CRM platforms such as Optimove, Salesforce Marketing Cloud, Braze, or similar tools.

• Strong understanding of lifecycle marketing, campaign orchestration, audience segmentation, and triggered messaging across email, push, and in-app channels.

• Experience translating marketing strategy into scalable, production-ready CRM executions.

• Fluency working with customer data models, behavioral signals, events, and attributes to enable targeting, personalization, and automation.

• Familiarity with marketing technology ecosystems, including integrations, APIs, and third-party vendors.

• Proven experience building, QA’ing, a