Manager, Influencer (Influencer & Content Marketing Team)

ROLE SUMMARY

The Manager, Influencer (Influencer & Content Marketing Team) will play a critical role in end-to-end execution of our influencer and social campaigns from strategy development & editorial planning to data driven influencer identification, contracting, activation and measurement.

This role will ensure that paid advertising, social and influencer creative are synergistic, following best practices and all cross-functional stakeholders as well as agency partners collaborating and communicating seamlessly. Success requires a a strong understanding of social platforms, content and community trends, and audience behavior. Additionally, strong communications & relationship building skills, and collaborative leadership to forecast influencer and social trends and steer stakeholders toward data-backed decisions will be key to success. An innovative mindset with the ability to balance strategy and hands-on execution is essential.

ROLE RESPONSIBILITIES

• Inform strategic direction of integrated media campaigns by translating social & influencer trend forecasting insights into bold, innovative campaigns & strategies, ensuring alignment with brand objectives, audience needs, and cultural moments.
• Manage end to end execution of influencer campaigns from strategy development to influencer identification, vetting, activation, paid orchestration and measurement
• Contribute to the development of social editorial calendars, content themes, and cultural/community opportunities, ensuring our channels are in support of business goals and consumer journey.
• Ensure that paid advertising and social & influencer creative are synergistic, following best practices and all cross-functional stakeholders as well as agencies are collaborating and communicating seamlessly
• Partner with internal stakeholders and agencies to manage social editorial strategy, production & planning, and paid amplification integration.
• Understand the consumer and HCP audience landscape within health/pharma and have a clear point of view on effective navigation based on marketing briefs. Lead partnership operation with media planning team to bring synergies or amplification of campaign ideas.
• Work comfortably with ambiguity to tackle unique and complex social & influencer projects
• Act independently to identify opportunities for improvement and spearhead self-initiated projects applying hands-on expertise within influencer marketing.
• Make recommendations for real-time response as well as long-term optimization of social & influencer marketing campaigns
• Promote adoption of social & influencer marketing best practices for data-informed decision making across Pfizer’s commercial business.
• Contribute thought leadership perspective on connecting ever-evolving social & influencer marketing trends with business impact

BASIC QUALIFICATIONS

• Applicant must have a bachelor's degree with at least 4 years of experience; OR a master's degree with at least 2 years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
• 4+ years of hands-on professional experience in a social media or influencer marketing role within a large, complex matrix organization.
• Previous firsthand social strategy and influencer marketing experience gained from the brand, agency, or media perspective
• Strong project leadership and administrative skills.
• Exhibits a growth-oriented mindset and the capability to actively help build and scale new organizational capabilities.
• Expertise in using social and influencer marketing analytics platforms and tools such as Creator IQ, Sprinklr
• Exceptional interpersonal skills and ability to operate in a matrix environment​.
• Ability to operate with both urgency and precision in execution.
• Strategic and creative thinker with superior problem-solving skills.
• Self-motivated self-starter with proven capacity to take ownership and work independently.
• Specialized skills in visualizing data patterns and tailoring reports for diverse executive stakeholders.
• Values-based leadership presence that authentically models’ courage, excellence, equity and joy.
• Maturity and professional discretion required to handle confidential information