Sr. Campaign Manager - B2B

If you are a current Chamberlain Group employee, please click here to apply through your Workday account.

Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.

As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem. 

This role is part of Chamberlain Group’s Marketing team. The Sr. Campaign Manager- B2B develops and executes the company’s B2B campaigns including: lead generation, demand creation, and account-based marketing. This role also leads the paid media presence of Chamberlain group across our B2B commercial business for North America. This role drives advertising strategy and activities informed by the consumer journey, including paid media planning and campaign development, tracking, analysis and optimization. This role works closely with all media agencies to deliver critical brand-building and demand-driving advertising plans that improve brand awareness and consideration that ensure the brand is reaching our target consumer with relevant, distinct, and buzz-worthy paid content. In addition, they will lead retail media e-commerce to support offline and online media with our premier retail partners, managing agency and bespoke media networks.

The Sr. Campaign Manager will own the media budget, channel strategy and allocation to drive results and deliver revenue across all business units. This role requires a minimum of a Bachelor's Degree in Business, Marketing, Communications or relevant field and 8+ years of media strategy and planning experience across offline, digital, and experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics.

Job Responsibilities:

• Lead media buying across major media partners and tech platforms, identifying the right channel mix and partnering cross-functionally with Marketing, Product and Sales teams to deliver best-in-class campaigns

• Lead B2B paid media tactical planning, execution, learning plan, analysis & optimizations for B2B campaigns to deliver pipeline, qualified leads and MQLs

• Partner with B2B marketing team to create cohesive user journeys between paid, earned and owned touchpoints

• Utilize advanced B2B audience targeting capabilities and segmentation methodologies to reach and engage specific buyer personas and decision makers within target accounts

• Lead attribution, tracking, analyzing, and reporting results on campaign performance with development of multi-touch attribution and media mix modeling methodologies, develop reporting cadence and KPIs to track success of campaigns

• Drive performance, reporting, optimizing, and testing across multiple ad platforms to include Amazon, Orange Apron Media (The Home Depot), Roundel Media (Target), Walmart, Lowe’s, Best Buy and others

• Partner with brand marketing team to consistently represent product positioning on our retail media networks and help develop a cohesive offline and online retail strategy for our sales account teams

• Lead annual retail media campaign strategy development, planning and execution across Chamberlain Group’s portfolio of products and services

• Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and a clear vision for Media campaigns

• Establish best-in-class practices and procedures across traditional and modern media channels

• Collaborate with the analytics team to oversee campaign management and reporting, including in-depth analytics of LTV, CAC, ROI, and incrementality

• Manage the testing framework and feedback loop for the brand team to continuously iterate on creative assets, and execute experiments and conversion tests to improve LTV/CAC ratios

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.

• Protect Chamberlain Group’s reputation by keeping information confidential.

• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.

• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Jo