Senior Account Executive, Onboard Marketing

 

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

The Royal Caribbean Group’s Royal Caribbean Group brand has an exciting career opportunity for a full time Account Executive, Tactical Email Marketing on the Marketing team reporting to the Loyalty department.

 

This position will be working onsite from Miami.    

 

Position Summary:

The Sr Account Executive of Onboard Marketing is responsible for supporting the Lead of the department in conjunction with operations and shipboard teams to identify, recommend, develop and facilitate the standardization of branding guidelines for the Silversea brand. The Sr AE will be the key contact for supporting and sustaining a partnership with segments of operations and will be responsible for leading strategic and tactical branding initiatives and programs designed to achieve or exceed satisfaction targets within all onboard channels. This position will support the global strategy for all onboard communication channels.

Key Responsibilities:

• Establish the full onboard marketing and strategy including processes for developing and distributing printed and digital collateral and communication.
• Provide guidance and direction for the creative execution of new offerings and experiences while collaborating closely with key stakeholders for both internal and external revenue areas.
• Own relationships with Hotel Operations, Marketing and Onboard teams to provide relevant and strategic feedback on the best practice approaches to support their products and initiatives.
• Develop the tactical thinking and execution skills of team members.
• Lead partnership efforts with operations, shipboard, and brand teams to ensure all entities are informed and aligned with the branding and communications strategies, the brand platform, and corporate strategic goals.
• Lead the charge to ensure all guest facing communications align with our brand’s identity and messaging is consistently executed across the fleet.
• Guide the development of onboard communications that will improve the overall guest experience onboard.
• Provide guidance and direction for the creative execution of new activities and experiences that align to our brand and continue to set us apart.
• Partners with various marketing channels to ensure all communications follow brand standards from creation to ongoing support of a product or service onboard.
• Generate, increase, and engage consumer awareness of existing or new onboard offerings or experiences delivered through internal or external partners.
• Drive awareness and results for new products to increase onboard revenue across all channels by closely overseeing and managing the execution process.
• Manage department budget with collaborative teams.