Senior Director, Product Marketing (Employee Experience)

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

Freshworks is looking for a Senior Director of Product Marketing to execute the go-to-market strategy for our Employee Experience (EX) portfolio of products. This includes products like Freshservice and Device42 which collectively represent >$400M ARR and growing rapidly. Reporting to the VP of Product Marketing, you will lead a global team of product marketers focused on developing compelling and differentiated product positioning and messaging with the objective of accelerating demand among new customers and expanding our business with existing customers. In this role, you communicate a clear, consistent, and creative value proposition for our target markets while acting as the bridge between our sales and product teams. You are an expert on our buyer persona and collaborate on creating orchestrated campaigns, sales plays, thought leadership content, and demand generation programs, sharing responsibility for achieving revenue and adoption goals.

Key Responsibilities:

• Lead the company-wide development of product messaging and positioning for all products, solutions and bundles in the Freshservice portfolio, including competitive differentiation across different customer segments.
• Communicate our products' value propositions with the go-to-market teams (Sales, Customer Success, Solutions Engineering) and enable teams with compelling content, tools, and training
• Build and execute winning sales plays, programs to drive new customer acquisition as well as retention and expansion with existing customers . Tailor these plays and programs based on segmentation, including SMB, Mid-market, and Enterprise customer segments
• Drive product launches: Oversee the development and execution of launch plans for product enhancements or new products to demonstrate innovation momentum and support our customer adoption and revenue generating efforts.
• Ensure unified marketing execution by working collaboratively with demand generation, brand, communications, partnerships, and Analyst Relations teams to tell compelling stories that help shape market perception of Freshservice, generate and capture demand and drive revenue across our offerings and across the customer lifecycle.
• Deliver impactful messaging and how it shows up on website, third party events,  customer keynotes, marketing campaigns, analyst briefing and in sales collateral 
• Drive product & feature adoption: Partner with PMs and marketing to increase conversion through trial, feature discovery, adoption and product revenue
• Understand Market Trends and Competition: Develop deep knowledge of market trends and the competitive landscape to shape marketing strategy and actionable insights
• Build and inspire the team: Develop and grow a best in class Product Marketing team for your domain - ensure they are set up to succeed and are successful in their roles, regardless of geographic location

Qualifications

• 10+ years of product marketing experience in B2B tech and SaaS, including at least 5+ years of team management experience
• Proven experience in senior-level product marketing roles, with a track record of success developing and executing go-to-market strategies and high-profile / large-scale launches.
• Have a customer-obsessed mindset who demonstrates a deep, data-based understanding of the user to advocate effectively for the customer’s needs across the business
• Proven experience developing positioning, messaging, and content for products that serve multipl