Assistant Manager, Site Content, Retail eCommerce

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

 

Primary Purpose: This position will support in-season briefings and quarterly content requests, as well as measure asset performance for the digital business to help achieve financial and performance targets.

 

The successful individual will leverage their proficiency in eCommerce to…

 

• Brief in-season and quarterly asset requests to creative
  • Brief in-season needs for special projects (photography, marketing pages, SEO content pages, etc.)
  • Brief evergreen initiatives on an ongoing basis (ex. family shots, diagram imagery, comparison content, nav images, e-gift cards, store locator pages, etc.)
  • Contribute to 360 marketing brief initiatives for Insider membership program and seasonal pop-ups
  • Identify and brief net-new content opportunities, including UGC and separate ad-hoc content shoots, as needed
  • Aid in the creation of building out personalized content
  • Collaborate with team to develop testing opportunities with vendor partners and in-house testing team
• Maintain in-season content calendars to ensure optimal placement and keep track of performance
  • Manage homepage wireframes on a weekly basis, detailing performance by module
  • Manage content spot calendar, ensuring optimization across shops
• Own community-centered initiatives
  • Maintain UGC streams and contribute to scaling and expansion of the program
  • Own relationship with ICA partners to seed products based on monthly priorities
  • Brief monthly associate videos, balancing newness and carryover needs
• Measure success of content initiatives and build an understanding of our customer base
  • Analyze overall content performance across sitewide assets (ex. HP, PDP, shops) with relevant KPIs (ex. engagement, bounce/exit rate, add-to-cart rate, conv. rate, etc.)
  • Analyze customer composition on a weekly basis (ex. new vs. returning, by age bucket, marketing channel, etc.)
• Contribute to test + learn agenda for new content
  • Contribute to team brainstorming sessions
  • Maintain weekly performance reporting by sharing ideas inspired from the competitive landscape and main messages across competitors
  • Partner with testing team to brief upcoming initiatives

 

The accomplished individual will possess...

 

• BA or BS degree
• Strong product sensibility or prior merchandising experience
• Exceptional ability to be flexible and adaptive to changing priorities and react with appropriate sense of urgency
• Highly organized and detail-oriented with ability to multi-task and prioritize workload to meet deadlines
• Strong Excel skills
• Demandware (Salesforce Commerce Cloud) experience preferred
• Google Analytics experience a plus

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully