Flight Centre - Director of Growth & Demand - Philadelphia, USA

Director Growth & Demand

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995.  Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

To learn more about Flight Centre Travel Group please click HERE

About The Opportunity

The Director, Growth & Demand Generation plays a critical role in driving full-funnel marketing programs that contribute directly to qualified pipeline and revenue across our global B2B portfolio. This role is responsible for overseeing demand generation activities across their core region portfolio, while also acting as the leader across regional growth andd demand hubs to ensure performance, consistency, scalability, and effectiveness of global acquisition strategy.   Sitting within a global marketing team and supporting both global and local marketing initiatives, this role is responsible for working with Brand Marketing leaders to develop the strategy, execution, and performance of demand generation programs that are executed across multiple regions and brands.   This position ensures consistency of strategy while enabling localization and agility, working in close partnership with regional marketing teams, brand stakeholders, and sales leaders to drive measurable business outcomes. This role leads a team of specialists locally (directly & indirectly) across automation, paid media, SEO, CRO and digital channels, ensuring day-to-day campaign execution, optimization, and technical implementation align with strategic growth objectives. This role also leads the regional Growth and Demand Managers across ANZ, ASIA, EU and MEA, ensuring that these teams are performing to revenue targets and producing results.   With a focus on digital performance, automation, and commercial impact, the role brings together digital strategy, channel expertise, and growth programs under a unified demand engine.

Key Responsibilities

Growth & Demand Strategy

• Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals.
• Provide strategic direction to regional brand teams on program execution and channel activation.
• Provide strategic direction to regional Growth & Demand Generation Managers on program execution and channel activation.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

Multi-Brand, Multi-Market Digital Strategy

• Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance.
• Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics.

Paid Performance & Digital Media Management

• Oversee paid digital programs in conjunction with the paid media teams (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI.
• Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions.

Website Strategy & Conversion Optimization

• Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels.
• Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally.

Marketing Automation & Lead Nurture

• In conjunction with the Lifecycle Marketing teams in region, architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration.
• Ensure automation and email journeys are aligned with brand messaging, sales priorities, and buyer stages.

Stakeholder Alignment & Global Collaboration<