Marketing Operations Specialist

Job Description:

Berklee is seeking a dynamic and innovative Marketing Operations Specialist who excels at bridging the gap between technical execution and the strategic marketing vision. This is a pivotal role where your deep understanding of marketing technology systems won't just optimize our global enrollment efforts—it will directly inform and guide our marketing strategy.

If you're passionate about leveraging technical prowess to not only implement but also influence and improve performance in a mission-driven, student-centered environment, this is an excellent opportunity. Your ability to translate data and operational efficiency into strategic insights will directly support Berklee’s commitment to creativity by connecting the next generation of artists to our global campuses. 

About the Role & Responsibilities

Reporting to the Manager of Marketing Campaign Operations, you'll be a power user for Salesforce Marketing Cloud (SFMC), translating marketing goals into scalable, measurable operations. You will support various internal teams—including Boston, NYC, Valencia, Summer Programs, and Berklee Online—ensuring our enrollment marketing strategies are executed flawlessly across the globe.

Key Responsibilities:

• Serve as a daily power user of SFMC and related marketing systems.

• Design, build, test, and launch campaigns in SFMC (emails, automations, audiences, and journeys).

• Partner with stakeholders to turn campaign goals into scalable, efficient processes.

• Support campaign performance reporting, analysis, and optimization, providing data-informed insights.

• Manage project timelines, deliverables, and communication across multiple cross-functional teams.

• Establish and maintain best practices for segmentation, compliance, and data hygiene.

• Identify opportunities for process improvements and workflow efficiencies to drive innovation.

What You'll Bring

We're looking for a detail-oriented problem-solver who excels at technical execution, strategic planning, and can adapt to any situation.  

Key Requirements:

• Minimum 3 years of marketing experience, including at least 1 year of hands-on work with email marketing and automation platforms (SFMC strongly preferred).

• Experience with Salesforce or other CRM platforms.

• Strong analytical skills with experience in campaign reporting and data optimization.

• Demonstrated project management and organizational skills; ability to plan, track, and prioritize multiple projects.

• Detail-oriented problem solver with critical thinking and sound judgment.

• Adaptable and flexible; embraces change and innovation to meet evolving needs.

Berklee Culture & Benefits

Berklee’s mission is to educate, train, and develop the world's most inspired and innovative artists. You'll be part of a passionate, diverse, and global community dedicated to this vision.

Here, you’ll find:

• A mission-driven culture where your ideas matter and your impact is visible.

• A diverse and inclusive community committed to lifelong learning and collaboration.

• Generous Paid Time Off (PTO) and paid holidays, including a winter break, to support work-life balance.

• Comprehensive health, dental, and life insurance plans.

• Tuition benefits for you and your family, including free or discounted courses.

• Retirement planning with a 403(b) plan and matching contributions.

• Access to unforgettable performances, guest artists, and events.

Join us in shaping the future of music and performance!

Hiring Range: $70,000 to $82,000; salary dependent on relevant experience and education. 

Please visit the Total Rewards page to learn more about the benefits of working at Berklee.

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