Global Brand Sr Director - Sprite

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

May 23, 2025

Shift:

Job Description Summary:

We are looking for a TCCC experienced marketer who is driven by growth and possesses an end-to-end enterprise mindset to join the Global Sprite Brand Team.

Sprite is the world’s third largest beverage brand and the leader in the Sparkling Flavors industry. With huge scale and a powerful foundation in counterculture, Sprite will be the highest driver of TRANSFORMATIONAL GROWTH for Sparkling Flavors. Sprite has a clear playbook for growth including the launch of a new persistent platform, refreshed visual and sonic identities, global partnerships in food and music, 2 calendar moments (Summer, X Spicy), and levelled up global innovation platforms (Chill, +Tea, x Active Hydration). With huge upside of intenders and neutrals and a global opportunity to continue expanding the Lemon Lime category, Sprite needs marketers that are driven, passionate, agile, and highly collaborative with teams across the world, cross-functional partners (technical, commercial, insights), and agency partners across OpenX and Strategic Roster. We move fast, push for excellence, are obsessed with growth results... and have a lot of fun while doing it!

The Sprite Global Brand Director will report to the Oana Vlad, Sprite Global Vice President.

Key responsibilities

• Lead the expansion of Sprite Zero Sugar globally
• Lead Sprite X Hydration innovation platform and identify white space opportunities
• Lead key global partnerships in Music and Food
• Lead Sparkling Flavors portfolio system engagement
• Support Sprite Vice President in the LRP and ABP process
• Collaborate closely with Global C&CL and key OU commercial organizations to expand cold availability and affordability
• Work together with the Sprite Global network to lift and scale best practices, drive one common vision/ playbook for growth, understand in-market results, build a shared culture of growth-centricity and marketing excellence

Key partners

• Sparkling Flavors global category team
• 9 Sprite OU leads
• 9 OU Sparkling Flavors Innovation leads
• Cross-functional partners: creative strategy, EPICS, design, R&D, Finance, Insights, Commercial
• Agency partners: creative, design, partnerships
• Strategic partners: Spotify, Billboard, Tabasco, etc.

Skills required:

• 5+ years of experience inside TCCC. Brand marketing mandatory. Additional preferred experience: franchise leadership or frontline.
• Passion for and deep understanding of brand building
• Consumer-centric thinking and curiosity
• Experience running complex cross-functional projects including all aspects of marketing plans, commercial levers, product development, insights, and consumer engagement plans (digital/social, live XPs, retail activation)

What We Can Do For You:

• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation. 
• Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. 

Skills:

Brand Building, Brand Marketing, Franchise Marketing, Innovation, Marketing Planning, Marketing Strategies, organization, Product Development

Pay Range:

$189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile –