Global Marketing, Guess and Gc Watches

We are rebel watchmakers with a purpose. Established in 1854 as the Waterbury Clock Company, we took a traditional European watchmaking and layered American industrial ingenuity on top. That is when we began our journey to disrupt a 300 year old industry. Timex took mantle clocks made from wood and made them out of metal and made them faster and affordable for everyone. We took the pocket watch, added a strap and put it on your wrist. Today our design lab in Milan designs the most beautiful watches for consumers around the world. Come join our team, make a difference and wear watches from Timex and some of the biggest brands in the world.

Summary

As part of the Sequel Business Unit's Global Brand Marketing team, this newly created and dynamic role will support both Guess Watches and Gc Watches. Acting as a key global coordinator, you will work across the organization—both internally and externally—collaborating closely with Guess?, Inc. (licensor), marketing activation teams, commercial sales, and distributor partners. Your efforts will drive long-term sustainable revenue and brand growth across partner markets and owned retail channels. Additionally, you will play a pivotal role in facilitating brand sell-in and sell-thru while ensuring licensor operational compliance through effective communication, reporting, and flawless execution.

We’re looking for a global team member who is organized and detail-oriented, and wants to learn, experiment, and innovate to come up with the best ideas to move our brands to the next level.  The Global Marketing Coordinator, SBU has a passion for fashion, loves to work in a fast-paced environment and is an agile team player.

The role focuses on marketing operations and supports brand marketing and marketing activation efforts for global licensee brands.  Your role will also have the unique opportunity to work closely with licensee global brand marketing, licensor management teams, global activation and commercial sales as part of the seasonal activation go to market execution process.  You will work collaboratively with other departments, teams, and brands to execute licensee marketing concepts and activate marketing plans that engage, excite, and convert a consumer interest into a purchase. This position is based in our corporate HQ office, Shelton CT. 

Key Responsibilities:

Marketing Activation, Planning, and GTM Deliverables:

• Support the regional marketing activation effort for Guess and Gc watch brands
• Act as the brand contact to select distributor partners, working with them to bring marketing strategies to life for best-in-class omni-channel experiences driving traffic in-store and online.
• Work closely with Licensee Global Brand Marketing teams to understand seasonal marketing campai.gn strategies to execute regionally.
• Help build and manage the seasonal marketing plan, inclusive of:
  • Regional marketing calendar creation and post campaign ROI analysis.
  • Approve select in season advertising assets, ensure that the align with brand creative guidelines.
• Manage select seasonal go to market execution process. Communicate to markets and ensure that all sell-in