Sr. Manager, E-Commerce, Transmedia

Hybrid Work Model

Job Summary:

The primary purpose of this position is to develop and implement the strategy for all SEGA e-commerce platforms for SEGA’s Transmedia West consumer products division. This role will oversee all SEGA and Atlus IP e-shops across the Americas and Europe including but not limited to Sonic the Hedgehog, Persona, Metaphor, Shnobi, Jet Set Radio and many more.

Duties and Responsibilities:

SEGA Shops and Atlus Shop

• Develop the strategy for SEGA Shops and e-commerce, working with global teams as needed
• Leverage Brand Marketing initiatives, capitalize on brand buzz to launch and drive products
• Focus on Product Development to create differentiated product assortments for official SEGA stores that is different from SEGA licensed products at retail.
• Build and maintain strong relationship with e-com vendors to maximize sales performance, expand category offerings and elevate onsite shopping experience.
• Monitor and analyze e-com vendor performance, addressing issues and identifying opportunities
• Manage full e-commerce P&L responsibilities and reporting as needed including quarterly forecasts, annual budgeting and analyzing key data and KPIs
• Regularly review and refine the product mix based on sales performance, customer feedback, and market trends to enhance category share and sales.

Amazon & Walmart

• Develop Amazon and Walmart merch strategy for Print-on-Demand, Merch-on-Demand, etc.
• Leverage Amazon best practices to manage Amazon brand stores and Merch on Demand for SEGA franchises in US and EU markets, including day to day management, update/linking partner ASINs, provide opportunities and recommendations for growth.
• Responsible for Amazon Advertising strategy, management of budget, weekly reporting and tracking ROAS to ensure effectiveness of campaigns and drive traffic and revenue.
• Manage Day to day of SEGA and Amazon MOD relationship.
• Analyze and understand the Licensed Apparel competitive landscape and market trends
• Organize and lead quarterly business review meetings with retailer e-commerce divisions

DTC and Retailer E-com sites

• Develop and implement the strategy for each retailer.com to promote SEGA licensed products
• Manage webstore relationships with all SEGA and Atlus Licensees alongside account managers to plan e-commerce line, webstore visuals and marketing approvals.

Other Duties/Requirements:

• Work closely with Marketing teams to align product drops and secure marketing support for launches.
• Be the point of contact for all SEGA and Atlus webstore and e-commerce facing development 
• Provide high level overview to executives of the growth of the programs.
• Manage SEGA and Atlus customer facing webstores by working with licensees, and e-commerce vendor.
• Manage Amazon Merch-on-Demand across multiple sites.
• Work with internal teams for marketing planning for product drops to support company initiative.
• Oversee forecasting and financial planning for all ecommerce