Associate Shopper Marketing Manager, Condiments
UnileverAbout the role
Reports To: Head of Condiments Shopper Marketing
Location: Remote US, Preference for hybrid ways of working from either Rogers, AR or Minneapolis, MN Sales office location
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are a strong communicator who loves to turn insights into action, then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
As an Associate Shopper Marketing Manager for the Condiments Business Unit, you will connect E2E planning for Condiments across Club, Target, and Value customers. You will work with cross-functional partners and Shopper Marketing colleagues to ensure that Condiments priorities are embedded across customer plans. In addition, you will lead Club planning at Club, Target, & Value channel customers, developing fully integrated plans that draft off the brands’ national demand creation efforts. You will analyze, measure and optimize shopper marketing plans by understanding business results, shopper dynamics industry insights. The ability to identify retail-specific business building opportunities will help set the strategy to drive efficient and effective programming, across both traditional and omni-channel levers.
You’ll focus on driving thought leadership and strategic thinking as you work with and build strong relationships with brand teams, CBD, cross-functional partners and the customer to develop and execute world class omni-solutions and shopper marketing plans. You will be responsible connecting the E2E marketing process and delivering annual planning for Club, Target, and Value customers, including writing agency briefs, customer presentations, agency guidance, creative reviews and program evaluation.
WHAT YOU WILL NEED TO SUCCEED
- Undergraduate degree in Marketing, MBA a plus
- 3-5 years’ experience in development of brand business objectives and marketing strategies.
- Demonstrated knowledge of the consumer packaged goods industry, retail channels and account specific marketing
- Strong communication & influencing skills
- Understanding of promotional tactics, process flow, execution and fulfilment processes.
- Proficient in Excel and PowerPoint.
- Experience in digital marketing and understanding of consumer behavior in this space
- Creative thinking to approach things differently than historical plan
- Strong communication and influencing skills
- Attention to detail, planning and preparation.
- Highly organized; able to multi-task and communicate with numerous touch points
- Able to identify and present new opportunities to Customer Development, Foods Leadership and our customers
- Ability to fully collaborate with multiple stakeholders; is driven to achieve mutual objectives as one collective team
Skills
You’re a dot connector: Working on the Condiments team requires managing a diverse set of internal and external stakeholders, we need you to ensure the right dots are connected inside and outside the company (3rd parties, agency, customer, CPG’s).
You love to win and have fun doing it: Working directly with customers and brands you’ll find creative solutions to continue to drive Unilever businesses in the constantly changing competitive landscape.
You’re a storyteller: A critical element of our plans is the art of compelling storytelling as means to educate, inspire our retailer in support of our campaigns. We need your creativity to build and deliver compelling stories.
You’re a changemaker: This is an integrated role where you can fully embrace a connected for growth mindset and work on both short and long term strategies. You’ll work on innovative sol
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