Operations & Performance Manager, Lead Generation

AnewHealth is one of the nation’s leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs—wherever they call home. We enable better outcomes for patients and the healthcare organizations who support them. Established in 2023 through the combination of ExactCare and Tabula Rasa HealthCare, we provide a suite of solutions that includes comprehensive pharmacy services; full-service pharmacy benefit management; and specialized support services for Program of All-Inclusive Care for the Elderly. With over 1,400 team members, we care for more than 100,000 people across all 50 states.

Job Details

The Operations & Performance Manager, Lead Generation is responsible for owning and optimizing the technology, data, and performance behind lead generation campaigns. This role focuses on configuring, monitoring, analyzing, and improving lead acquisition programs using demand generation platforms, validation tools, and analytics to maximize lead quality, conversion, and ROI.

This role is ideal for someone who is highly analytical, technically sound, and comfortable working hands‑on in lead generation platforms to diagnose issues, test improvements, and continuously optimize campaign performance.

Responsibilities

• Lead Generation Technology Ownership

  • Own and optimize lead generation platforms and integrations (e.g., Leadspedia, TrustedForm, marketing automation tools)

  • Configure lead routing, validation rules, compliance checks, and source tracking

  • Monitor lead flow, system health, and data integrity across platforms

  • Partner with technology, analytics, and compliance teams to ensure systems are scalable, compliant, and reliable

• Campaign Performance Analysis & Optimization

  • Analyze campaign performance across sources, partners, and channels to identify trends, issues, and opportunities

  • Evaluate lead quality, conversion rates, cost per lead, downstream performance, and ROI

  • Actively adjust campaign settings, filters, validation rules, and sourcing strategies based on results

  • Design and execute structured tests (e.g., source mix, validation thresholds, routing logic) to improve outcomes

• Data, Reporting, & Insights

  • Build and maintain reporting that provides clear visibility into lead performance and campaign effectiveness

  • Investigate performance anomalies and data discrepancies, identifying root causes and solutions

  • Translate data into clear recommendations for campaign, sourcing, and technology changes

  • Support leadership with actionable insights to guide investment and prioritization decisions

• Cross‑Functional Collaboration

  • Work closely with Marketing, Growth Analytics, and Compliance to align lead generation efforts with business needs

  • Ensure clear definitions and expectations around lead quality, acceptance criteria, and feedback loops

  • Support continuous improvement of lead handoff and downstream performance tracking

• Process & Continuous Improvement

  • Identify opportunities to improve lead generation workflows, automation, and governance

  • Document processes, configurations, and best practices to support scale and consistency

  • Stay current on lead generation technology capabilities, industry trends, and compliance considerations

• Embody AnewHealth’s Core Values in all communications and interactions.

• Other duties as assigned.

The above essential functions are representative of major duties of positions in this job classification. Specific duties and responsibilities may vary based upon departmental needs. Other duties may be assigned similar to the above consistent with knowledge, skills and abilities required for the job.  Not all of the duties may be assigned to a position.

Qualifications: These represent the desired qualifications of the ideal candidate. They are not meant to limit consideration for candidates who do not meet all of the standards listed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

• Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience)

Experience

• 7+ years of experience in demand generation, performance marketing, or lead operations

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