Fabric & Home Care Media Planner

Job Location

Job Description

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face.

As a Media Planner you will

• Understand and ensure team is on track for all brand-specific media deliverables
• Lead statuses and coordination and communication with the brand team(s)
• Day-to-day contact for agency partners- collaboration, timing, asset needs, etc.
• Lead preparation, development, execution, and monitoring of media plans
• Gather information and conduct initial data assessment to be used in developing media plans, such as demographic profiles, media usage habits, media costs
• Ensure flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing is properly maintained
• Develop and execute Digital campaigns including supplier RFP/evaluation, campaign set up and optimization
• Extrapolate and synthesize insights from reporting data from various platforms including DCM, Social platforms and Media Tools and monitor campaign pacing
• Coordinate trafficking and tagging across all media types (Digital, TV, Radio, etc.) and ensure Account teams have appropriate specs and accurate creative is being used (key point to of coordination with Ad Ops, Investment teams and account team from creative agencies)
• Ensure records of plans, insertion orders, schedules, etc. are in place and compliant
• Responsible for billing reconciliation with buying agency including Proof of Performance process
• Project manage brand-specific and cross-category work
• Evaluate media opportunities and craft POVs for the category

This Role will require the individual to:

• Work well in a team-based, fast paced, detail-oriented environment
• Apply media expertise to lead and develop best in class media plans, approaches, and delivery.
• Navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions.  Gain alignment to recommendation and oversee execution.
• Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications.
• Creatively envision solutions that meet the needs of the business
• Continuously learn and build media expertise while becoming fluent in “P&G”
• Keep current with what’s going on in the industry (industry periodicals, email newsletters, websites)

Job Qualifications

Required Qualifications

• Bachelor’s Degree
• Advanced computer skills (MS Word, Excel, PowerPoint)
• Desire for deeper understanding of media planning and activation as well as the business
• Passion for Media, including TV/video, mobile, banner, search, social, publishing, programmatic and branded entertainment.
• Basic understanding of all/most media vehicles and channels.
• Foundational marketing acumen.

Preferred Qualifications

• 3+ years media agency experience in a media or communications planning role
• Experience using media-specific software, tools and data (MediaTools, MediaOcean, Prisma, comScore, MRI, agency research and planning tools, etc.)

The ideal candidate is/has:  

• Results driven: Bias for action
• Strong communication skills: Able to influence and educate by presenting multiple viewpoints. Expresses oneself clearly and concisely in oral communications. Writes in a clear, compelling and concise manner. Organizes ideas and information logically and sequentially. Demonstrates active listening skills and ability to apply knowledge over time.
• Team orientation: Approachable; motivated by team results.  Collaborative. Skilled at bringing groups together for a common goal.
• Flexible and adaptable: Comfortable changing goals and processes to meet business needs
• Intellectually curious: Thirst for learning and for continual improvement.
• Strong analytics background: Able to triangulate data, brand goals and opportunities.  Comfortable with pulling data and building a story.
• Operates with discipline: Relentless attention to detail and strong project management skills. Recognizes potential issues and problems, knows when to escalate and propose solutions, where possible. Takes clear ownership of assigned tas