Associate Director, Brand Marketing

Who We Are:

Being naked is the #1 most sustainable option. We're #2.

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this. 

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule: Hybrid from LA HQ

The Role: Associate Director of Brand Marketing 

Reformation is seeking a strategic, data-driven, and creative Associate Director of Brand Marketing  to lead and execute high-impact marketing initiatives that drive core business and international expansion. This role will oversee brand storytelling from concept to execution, working cross-functionally to ensure our values and creative voice are consistently reflected in campaigns, social content, and market launches. This individual will collaborate with PR, VIP, Experiential, Retail, and Marketing Operations Leads to bring campaigns to life. This position will report directly to the Senior Director of Brand Marketing.

What You’ll Do:

Brand & Campaign 

• Lead development and execution of 360° brand campaigns — from seasonal storytelling to core product initiatives — ensuring cohesive creative, media, and social integration.
• Partner with creative, product,  merchandising, and eCommerce teams to bring core product stories (e.g. bestsellers, hero silhouettes, sustainability innovations) to life across channels.
• Build and maintain a clear, consistent brand voice that resonates globally while adapting to local nuances in priority markets.

International Expansion

• Develop and lead go-to-market strategies for international growth, with a focus on the UK, Canada, and France.
• Partner with eCommerce, PR, and retail teams to ensure integrated launch plans and localized messaging.
• Monitor and analyze regional performance, applying insights to refine strategy and optimize future campaigns.

Social & Community Strategy

• Oversee global social media strategy, ensuring organic content ladders up to larger brand narratives and performance goals.
• Drive innovation in social story