Senior Manager, Social & Influencer Growth

About Medical Guardian:

Medical Guardian is a fast-growing digital health and safety company on a mission to help people live a life without limits. With 13 consecutive years on the Inc. 5000 list of Fastest Growing Companies, we’re redefining what it means to age confidently and independently. 

We support over 625,000 members nationwide with life-saving emergency response systems and remote patient monitoring solutions. Trusted by families, healthcare providers, and care managers, our work is powered by a culture of innovation, compassion, and purpose. 

Medical Guardian is evolving from a traditional medical alert provider into a modern connected-care membership platform designed to support independence, proactive wellness, and caregiver confidence. 

This transition changes how marketing must function. 

Social and influencer are no longer top-of-funnel awareness channels. They are cross-funnel growth levers that drive acquisition, reinforce member value, reduce churn, and strengthen long-term engagement. 

This role will architect and scale the social and creator ecosystem that supports that vision. 

You will own the organic social presence and brand content strategy, set direction for influencer programs executed in partnership with our agency, integrate social insights into Salesforce Marketing Cloud, formalize member advocacy, and ensure every creator dollar works across the entire lifecycle. 

What You’ll Own: 

• The organic social strategy and brand content ecosystem, from brand pillar development through channel execution 
• Strategic direction and oversight of influencer and creator programs (executed in partnership with our agency) 
• First-party audience development from social channels 
• Integration of social insights into CRM and lifecycle marketing 
• Attribution alignment across paid, organic, phone, and multi-touch journeys 
• Member advocacy and amplification programs 
• Scalable systems that turn content into cross-funnel growth assets 

Core Responsibilities: 

1. Full-Funnel Social & Influencer Strategy 

• Architect a social and creator strategy aligned to our evolving membership model. 
• Design brand-to-commerce sequencing appropriate for a considered caregiver decision cycle. 
• Balance brand investment with performance optimization, understanding that trust precedes conversion in this category. 

Ensure influencer and social content supports: 

• Acquisition 
• Consideration 
• Conversion 
• Retention 
• Member value reinforcement 

2. Brand & Content Strategy 

• Define and evolve the brand’s social content pillars, establishing the voice, themes, and storytelling frameworks that guide all organic content. 
• Own the organic content calendar and drive day-to-day content creation, curation, and publishing across all social channels. 
• Partner closely with the Creative Director and Creative team to brief, review, and elevate social-first content, bringing brand consistency and platform fluency to every execution. 
• Translate brand strategy and audience insights into platform-native content formats that build trust, drive engagement, and differentiate Medical Guardian. 

3. First-Party Data & Audience Asset Development 

Develop and execute strategies to capture first-party data from social and creator programs, including: 

• Email capture from creator content 
• Community list building 
• Zero-party data collection initiatives 
• Retargeting audience asset creation 

Partner closely with Lifecycle and CRM teams to ensure social audiences are piped into Salesforce Marketing Cloud for segmentation, nurturing, and retention programs. 

4. Influencer & Creator Program Management 

• Partner with social agency to manage and scale a diversified creator ecosystem across macro, micro, and nano tiers, providing strategic direction, brand guardrails, and performance oversight. 
• Structure programs that drive measurable acquisition and reinforce trust during longer decision cycles. 
• Design cross-channel amplification strategies to maximize creator ROI. 

Turn creator content into reusable assets for: 

• Paid social 
• Lifecycle email 
• On-site social proof 
• Sales enablement 
• Retention campaigns 

5. Member Advocacy & Referral Amplification 

• Formalize a structured member advocacy program. 
• Activate existing members and caregivers as brand advocates through referral and amplification initiatives. 
• Develop scalable systems for user-generated content and testimonial capture. 
• Collaborate with Member Experi