Senior Manager, Strategic Partnerships

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA? 

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

Responsible for identifying and managing partnerships that enhance USTA Coaching’s reach, revenue, and industry influence. This role will cultivate relationships with tennis facilities, corporate sponsors, educational institutions, and grassroots organizations to integrate USTA Coaching membership, education programs, and benefits into their operations.

 

Partnership Development 

• Execute strategic partnerships that align with USTA Coaching’s mission, partnership strategy, and business objectives.

• Supporting the Sr. Director of Tennis Industry Outreach & Engagement, build relationships with tennis facilities, sports organizations, corporate sponsors, educational institutions, equipment manufacturers, and grassroots organizations to expand USTA Coaching’s footprint.

• Identify mutually beneficial opportunities that generate revenue, enhance brand visibility, and provide value to USTA Coaching members.

• Establish clear performance metrics for partnerships and track their impact on membership growth, engagement, and program adoption.

• In collaboration with the Diversity, Equity, and Inclusion department, establish relationships with advocacy groups and community organizations to support the organization’s efforts in promoting diversity, equity, and inclusion within tennis coaching.

• Collaborate with USTA Membership, Partnership Marketing, and Tennis Industry & Sales to align on outreach and communication strategies. 

• In collaboration with the Director of Events, create content and events with partners, utilizing various branding collaboration opportunities that highlight the organization’s mission and provide value to members and the broader tennis community.

Industry Partnerships:

• In collaboration with the Membership department, develop programs and initiatives with industry partners to provide additional value to members, such as coaching education programs, professional development resources, and equipment sponsorships.

• Represent the organization at industry events, conferences, and trade shows to strengthen existing relationships and build new partnerships.

Relationship Management:

• Serve as a point of contact for all partnership-related matters, supporting the Sr. Director of Tennis Industry Outreach and Engagement with managing relationships with industry, corporate, and advocacy partners.

• Ensure that all partnership agreements are implemented effectively and that partners are supported throughout the duration of the relationship.

• Work closely with internal teams to align partnership efforts with the organization’s marketing, membership, and programmatic goals.

Brand Alignment & Marketing Integration:

• Collaborate with the marketing team to ensure all partnership activities are consistent with the organization’s brand identity and strategic goals.

• Collaborate with marketing to develop marketing campaigns and promotional materials in collaboration with partners, leveraging partnerships to increase the organization’s brand visibility and engagement.

Cross-Functional Collaboration & Reporting

• Work closely with the marketing, membership, and education teams to align partnership efforts with broader USTA Coaching initiatives.

• Provide regular updates on partnership performance, revenue impact, and growth metrics to senior leadership.

• Ensure seamless execution and long-term sustainability of all partnerships, measuring success against key KPIs

 

Who You Are

 

• 5+ years of experience in strategic partnerships, business development, sponsorship management, or a related field.
• Proven track record of developing and managing high-impact partnerships that drive revenue and engagement.
• Experience working within the sports, education, or nonprofit sectors, pref