GAES Brand Content Specialist

<p> </p> <p> </p> <p><span>Amplifon is the global leader in the retail hearing care industry. Over 20,000 professionals in 26 countries, coming from more than 100 different nationalities, work every day in a global network of 9,500 points of sales to empower thousands of people to rediscover all the emotions of sound. In Amplifon we believe people are the most important component of our success. Only through investment in talent engagement, professional development, and recognition, our people can express their potential and build a fulfilling career.</span></p> <p><span>Amplifon Iberica S.A.U acquired GAES in 2019 w</span><span>ith over 700 shops spread throughout the country. The main office is in Barcelona and operates with 2000+ dedicated professionals that empower people to discover all the emotions of sound.</span><span> </span></p> <p><span><strong>Who we are</strong></span></p> <p><span>Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization and consumer care. </span></p> <p><span>More than 20,000 professionals in a network of 9,500 points of sale are present in 26 countries worldwide, empowering people to rediscover all the emotions of sound every day! </span></p> <p> </p> <p><span><strong>What are we looking for?</strong></span></p> <p><br/><span>As a <strong>Content Specialist</strong>, you will be an integral member of the <strong>Brand &amp; Media Team</strong>, collaborating closely with the <strong>Digital Team</strong> to develop, manage, and optimize digital content across paid campaigns and owned media platforms. You will play a crucial role in ensuring that all content adheres to brand guidelines, is effectively adapted to each channel, and resonates with target audiences.</span></p> <p><span>Working within the Brand &amp; Media Team, you will support the creation and execution of a cohesive content strategy, coordinate with external agencies, and ensure all materials—from social media posts to landing pages—are on-brand and aligned with overall business objectives.</span></p> <p><span><strong>Key Responsibilities</strong>:</span></p> <p><span><strong>Content Strategy &amp; Management</strong></span></p> <ul> <li><span>Collaborate with the Brand &amp; Media Team to design a cohesive content strategy that supports business goals and strengthens brand awareness.</span></li> <li><span>Work closely with the Digital Team to ensure that all content aligns with broader digital marketing strategies and is effectively optimized for each platform.</span></li> <li><span>Develop high-quality, engaging, and relevant content across paid campaigns, owned media, and multichannel initiatives.</span></li> <li><span>Write or revise copy for external campaigns, ensuring alignment with the brand’s tone, messaging, and objectives.</span></li> <li><span>Support the development of landing page content in collaboration with external agencies, ensuring it is impactful and on-brand.</span></li> </ul> <p><span><strong>Content Creation &amp; Coordination</strong></span></p> <ul> <li><span>Partner with creative agencies to develop content that meets brand guidelines and campaign needs.</span></li> <li><span>Oversee the agency’s management of social media editorial plans, ensuring consistency with the overall content strategy.</span></li> <li><span>Create and communicate comprehensive creative briefs to guide agencies and internal stakeholders in delivering impactful content.</span></li> <li><span>Develop creative concepts for national multichannel campaigns and oversee their execution, including digital, point-of-sale, street marketing, and direct marketing.</span></li> </ul> <p><span><strong>Copywriting &amp; Editing</strong></span></p> <ul> <li><span>Write or refine copy for campaigns, landing pages, and digital properties, ensuring clarity, engagement, and adherence to brand standards.</span></li> <li><span>Review, proofread, and approve content to maintain the highest quality and consistency across channels.</span></li> <li><span>Adapt messaging for different audiences and platforms while maintaining brand voice.</span></li> </ul> <p><span><strong>Performance Analysis &amp; Optimization</strong></span></p> <ul> <li><span>Monitor and analyze content performance metrics using analytics tools, providing insights to refine future content strategies.</span></li> <li><span>Stay up-to-date on industry trends, best practices, and emerging technologies to continually improve the impact of content strategies.</span></li> </ul> <p><span><strong>Cross-Functional Collaboration</strong></span></p> <ul> <li><span>Work closely with the Digital Team to align content strategies with broader digital marketing campaigns, ensuring seamless integration across all digital properties.</span></li> <li><span>Coordinate with the Media Manager and the external agency responsible for social media management to ensure content consistency and effective executi