Senior Manager Demand Creation

Ericsson Inc. does not sponsor U.S work authorizations for this job position including U.S. immigration filings for initial and/or change of employer paperwork for H-1's, H-1B1's, E-3's, O-1's, and TN's. Ericsson also does not hire F-1's working on CPT or EAD for this position.

About this opportunity

We are looking for a Senior Manager, Demand Creation to join our Growth Marketing team in a hybrid capacity across Boise, Plano, or Santa Clara. In this full-time, global-scope role, you will lead a team of 3–4 direct reports responsible for building awareness and driving early-funnel engagement that supports downstream pipeline conversion. You will connect strategy across channels, ensure alignment with go-to-market priorities, and demonstrate how early account engagement supports conversion paths for Account-Based Marketing (ABM) and acquisition programs.

What you will do

• Lead a team executing demand creation programs across paid channels, content, and narrative development
• Orchestrate thought leadership programs across paid search, paid social, programmatic, and Demandbase — guiding strategy and performance without requiring day-to-day platform operation
• Set audience targeting strategy leveraging Ideal Customer Profiles (ICPs), intent data, engagement signals, and go-to-market priorities
• Develop campaign messaging and buyer narratives that connect thought leadership, audience needs, funnel stage, and solution positioning
• Execute horizontal channel tactics across paid, owned, and earned channels to create early account engagement feeding into mid- and bottom-of-funnel (MOF/BOF) motions
• Own portfolio-level email narrative and experience strategy, partnering with Marketing Operations to translate requirements into Marketo programs
• Build testing and optimization frameworks for messaging, creative, targeting, and channel performance
• Manage budget and media investment strategy with a focus on performance and efficiency
• Deliver performance reporting that translates top-of-funnel (TOF) activity into a clear story connecting early-funnel programs to MOF/BOF conversion
• Partner cross-functionally with Marketing Strategy and Operations, ABM & Acquisition, Product Marketing, Field, and Brand teams

The skills you bring

• 6–9 years of B2B marketing experience, with 2–3 years managing a team or leading cross-functional programs
• Ability to interpret campaign and channel performance and clearly connect early-funnel signals to downstream business outcomes
• Experience shaping email journeys, nurture logic, or cross-channel audience experiences, with Marketo fluency
• Strong understanding of content strategy and thought leadership to guide narrative direction and move buyers from early intent to active engagement
• Familiarity with ABM programs and how demand creation feeds account-level plays
• Program-level understanding of paid media, content syndication, and digital channel execution
• Working familiarity with platforms such as Marketo, Salesforce, Demandbase, LinkedIn Campaign Manager, and Google Ads
• Exceptional communication and cross-functional influence skills
• Strong accountability for team outcomes, including pipeline influence and downstream conversion support

Why join Ericsson?

At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build solutions never seen before to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.

What happens once you apply?
Click Here to find all you need to know about what our typical hiring process looks like.

Ericsson uses a merit-based hiring approach that values people with different experiences, perspectives and skillsets. We truly believe this approach drives innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team.  Ericsson is proud to be an Equal Opportunity employer, learn more.

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