Insights Analyst (CPG)

You will work #Hybrid, in the office 3 days a week. 

You will leverage Blue Yonder, CKB, and space management tools to conduct high-quality analysis and synthesize data from multiple sources. Evaluate item performance, optimize assortment planning, and develop store clustering strategies through the space planning and planogram creation process. Use strong communication and influencing skills to translate insights into actionable recommendations that drive client success.

• Utilize Blue Yonder (formerly JDA), CKB, retailer POS data, and reporting tools to support space management initiatives by conducting in-depth analysis and delivering actionable insights. 
• Evaluate item performance, optimize assortment strategies, and support store clustering through the space planning process, effectively communicating findings to drive client-focused solutions.
• Strong analytics, insights, presentation, and storytelling skills
• Build, update, and refresh weekly and monthly dashboards (weekly POS + monthly category recaps)
• Participate in the development of space presentations incorporating syndicated data and other sources of data that address business issues
• Keep abreast of the client’s KPIs, strategies, innovation, and other important information.  
• Build advanced analytics capabilities: Develop sophisticated analytical tools and techniques such as regression analysis and experimental design.
• Lead strategic business planning: Direct planning across areas like category and space management, product and promotion evaluation, trade fund analysis, and resource allocation.
• Provide leadership and operational support: Partner with and potentially lead analyst teams and support the Director and Management in strategic planning efforts.
• Enhance business operations: Create consultative insights and presentations aimed at driving increased sales. 
• Manage data resources:  Oversees the use of both syndicated and non-syndicated data to support business decisions. Utilize POG software tools for creation of customer POGs.
• Develop and share best practices: Identify effective strategies and disseminate them across teams to improve performance.
• Support sales operations: Collaborate with clients, sales executives, and business partners to align analytics with sales initiatives.
• Leverage CROSSMARK capabilities:   Understand internal processes and recommend data-driven actions to boost revenue.

 

 

• Education: Bachelor’s Degree preferred in CPG, marketing, advertising, business, or other sales or retail-related field. 
• Experience:  3+ years of industry experience required, with a broad range of consultative and analytical techniques, systems, and concepts required. Current working knowledge of space planning and planogram creation.
• Computer Skills: Advanced knowledge of Microsoft applications and use of Microsoft applications. Knowledge of other software applications as defined by the need and assignment of the position. Working knowledge of syndicated data analysis tools. Working knowledge of POG software tools for creation of customer POGs.
• Physical Demands: While performing the duties of this position, the team member is regularly required to be able to:
• Physical Abilities: Seeing, Color Perception, Touching 

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CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. 
At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.
We value our people by recognizing everyday wins and fostering a supportive, collaborative envi