Senior Manager, Paid Search Marketing - Corporate Las Vegas

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

• Medical, Dental, and Vision Coverage

• 401(k) Retirement Program with Employer Match

• Life and Disability Insurance Plans

• Ancillary Insurance Plans

• Employee Assistance Program

• Fertility & Family Forming Support and Resources

• Pet Insurance

• Employee Discounts

• Time off and much more!

The SEM Manager is responsible for executing the digital marketing strategy across Tao Group Hospitality venues, with a primary focus on search engine marketing (SEM) and paid search campaigns. This role drives revenue, ticket sales, VIP table bookings, and brand visibility through Google Ads management, paid search strategy, performance marketing, paid social media, and online platform optimization. 

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO: 

• Develop and execute paid search campaigns across Google Ads (Search, Display, Performance Max) to drive ticket sales and table bookings. 

• Own keyword research, bid management, ad copy optimization, and Quality Score improvement across all assigned venue accounts. 

• Build and manage campaign structures that eliminate cross-venue keyword cannibalization and establish clear search territory for each venue. 

• Execute A/B testing on ad copy, landing pages, and audience segments to continuously improve CTR, conversion rate, and cost per acquisition. 

• Implement and optimize conversion tracking, including Google Tag Manager setup, GA4 integration, and platform pixel configuration. 

• Monitor campaign performance daily, analyze search query reports, and translate insights into actionable optimizations. 

• Manage substantial paid search budgets with accountability to ROAS targets and conversion goals. 

• Provide regular performance reporting with clear insights and recommendations to senior leadership. 

• Stay current on Google Ads platform updates, algorithm changes, and industry best practices. 

• Collaborate with cross-functional teams on landing page optimization and A/B testing strategies. 

• Assist and/or complete additional duties as assigned