Account Strategist, Ecommerce

Overview

For over 14 years, 85SIXTY has helped brands transform how they acquire, engage, and retain customers through an integrated approach across data, technology, marketing, and creative. We operate as a strategic partner, connecting big-picture thinking with coordinated execution to drive measurable growth.

We are seeking an Account Strategist, Ecommerce to lead digital growth strategy across ecommerce, marketplaces, and performance marketing channels. This role blends strategic planning, channel expertise, and client leadership, acting as a key partner to both clients and internal teams to drive measurable business outcomes.

This individual is both a strategist and operator, capable of developing growth roadmaps while staying close to execution across media, lifecycle marketing, and ecommerce performance.

Role Overview

As an Account Strategist, Ecommerce, you will own the development and orchestration of integrated growth strategies across DTC, marketplaces, and performance channels. You will serve as a strategic extension of the client’s team, connecting media, creative, analytics, and ecommerce initiatives into a cohesive plan that drives acquisition, conversion, and retention.

You will collaborate cross-functionally with internal specialists while maintaining a strong understanding of channel performance, customer behavior, and emerging trends.

Responsibilities

Ecommerce & Growth Strategy

• Own the development of holistic growth strategies across DTC websites, marketplaces, and digital marketing channels
• Define KPIs, measurement frameworks, and growth roadmaps aligned to client business objectives
• Identify opportunities to improve conversion rate, AOV, retention, and customer lifetime value
• Lead strategic planning sessions, QBRs, and roadmap development with clients

Performance Marketing & Channel Strategy

• Develop cross-channel media strategies across:
  • Search & Shopping including emerging AI driven variants
  • Paid Social Platforms
  • Programmatic and retail media platforms
• Guide campaign planning, budget allocation, and channel mix decisions
• Partner with execution teams to optimize campaigns toward ROAS, CAC, and LTV goals
• Translate performance data into actionable insights and strategic recommendations

Marketplace & Ecommerce Operations

• Provide strategic oversight for marketplace channels including Amazon (Seller/Vendor Central)
• Advise on pricing strategy, content optimization, and marketplace performance
• Align ecommerce merchandising, promotions, and landing page strategies with campaign efforts
• Monitor competitive landscape and identify opportunities for growth and efficiency

Lifecycle & Retention Strategy

• Guide development of email and SMS lifecycle programs
• Define segmentation, automation strategies, and retention initiatives
• Ensure lifecycle marketing aligns with acquisition and overall customer journey strategy

Analytics, Testing & Optimization

• Leverage analytics to track performance across traffic, conversion, CAC, ROAS, and LTV
• Navigate approaches to attribution in the interest of growth & performance.
• Lead testing strategies across media, creative, and onsite experience
• Build and interpret reporting dashboards to identify trends, risks, and opportunities
• Anticipate performance issues and proactively recommend solutions

Client Leadership & Collaboration

• Act as a primary strategic advisor to clients, translating complex data into clear direction
• Partner with Account Management and cross-functional teams to deliver cohesive strategies
• Lead client conversations around performance, optimizations, and growth opportunities
• Support new business efforts through strategic input and solution development

Cross-Functional Integration

• Collaborate with Creative, Analytics, SEO, CRM, and Engineering teams to ensure aligned execution
• Integrate insights from multiple channels into unified strategies
• Align digital initiatives with product launches, inventory planning, and broader business goals

Desired Qualifications

• 5+ years of experience in ecommerce, digital marketing, or growth strategy roles
• Experience across performance marketing platforms (Google, Meta, TikTok, programmatic, etc.)
• Strong understanding of ecommerce ecosystems including DTC and marketplaces (Amazon preferred)
• Proven ability to translate data into actionable insights and strategic recommendations
• Experience with lifecycle marketing (email/SMS) and customer retention strategies
• Familiarity w