Marketing Manager, Performance Solutions

Meta is seeking a Marketing Manager who is passionate about helping businesses use technology to grow to support our portfolio of performance solutions. Experience in the app and gaming space is a plus.

The successful candidate will craft impactful global marketing strategies that drive results. As a Marketing Manager, Performance Solutions you will create original, effective positioning, messaging, and content that resonates with varied audiences. Experience distilling complex concepts into clear, compelling narratives is essential.

This role is highly cross-functional and will require collaboration with Product Marketing, Industry and Audience Marketing, Sales, Research, Communications and more.Marketing Manager, Performance Solutions Responsibilities

• Set strategy and direction for a subset of Meta’s performance solutions that bring solutions to life and drive outcomes
• Understand and communicate the industry and competitive landscape and Meta’s role within it
• Craft simple, compelling and distinct positioning that helps shape and transform how businesses understand what we offer
• Create source code messaging and materials for your area of business, translating positioning into enablement (e.g., decks, guides) that empower internal partners to scale the strategic thinking and messaging to small and large advertisers around the world
• Measure the success of marketing efforts to understand what’s working and shape plans for the future
• Collaborate with key partners within Product Marketing, Industry and Audience Marketing, Sales, Research, Communications, etc. to understand their needs and identify opportunities to collaborate and activate
• Consult with key partners to ensure messaging manifests consistently across the activations that matter most

Minimum Qualifications

• BA/BS degree in business or a related field
• 7+ years of experience developing strategy, product positioning, messaging, enablement and marketing programs, including product marketing, strategic planning, communications planning, or business strategy roles in marketing organizations or advertising agencies
• Experience using data to inform marketing decisions
• Experience with the digital advertising landscape
• Experience synthesizing complex technology products and client needs into simple, powerful stories
• Communication and presentation experience
• Project management experience and prioritization
• Experience operating in cross-functional roles
• Experience with agile development methodologies and working in a fast-paced, iterative environment
• Experience with Google Workspace (G Suite) and PowerPoint

Preferred Qualifications

• Experience in the app and gaming space

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
US$122,000/year to US$176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, g