Senior Manager, Email Marketing

This position is a hybrid in-office role that works out of our Headquarters in Boston, MA . This role is not a virtual / remote position - 4 days in office/ 1 day WFH

At this time, Wayfair is unable to hire candidates that require visa sponsorship now or in the future for this position.

The Customer Communications team sits within Marketing and is responsible for all email, app push, and SMS communications between Wayfair and our customers. Within this team, the Email Senior Manager role will oversee the email channel (the company’s 2nd largest channel) and report to the head of Customer Communications. The role will be responsible for leading creating and driving an aggressive testing roadmap, owning channel performance, managing a team of 6, and partnering with tech stakeholders. If you have a passion for testing and learning, love to coach and lead, and want to make an impact by leading one of our most important marketing channels, then this is the role for you!

What You'll Do

• Be the primary owner of marketing performance for our email channel, a $1.2B channel, the company’s 2nd largest and most visible channel. You will keep a daily eye on health metrics, draft weekly performance write-ups, own the longer-term performance narrative, and quickly solve issues as they arise.
• Manage a team of 6 analysts, focusing heavily on coaching, prioritization, and driving results.
• Shape the future of the email program–adding to the long-term vision, identifying opportunities for improvement, and figuring out how to turn ideas into reality.
• Own an aggressive A/B testing roadmap to drive meaningful results – lead 6 month planning cycles both internally and with cross-functional teams, prioritize the team’s work on highest-ROI initiatives, track progress and make pivots when necessary, and have a finger on the pulse of industry trends and competitor best practices.
• Become the email channel subject matter expert, gaining a deep understanding of our marketing strategy, tech stack, and operating model.
• Partner with product managers, data scientists, and engineers to develop our in-house capabilities to unlock new opportunities and operate more efficiently.
• Manage relationships with multiple cross-functional partners, including Creative, Comms Platform, Search & Recs, Data Science, and Data Engineering, and be a visible team lead among the broader Marketing organization.
• Be a strong culture setter for the team–a master motivator, excellent coach, and fosterer of an inclusive environment

What You’ll Need

• Bachelor’s degree in Business, Economics, the Sciences, or other concentrations with a quantitative focus, preferred. 
• 6+ years of experience ideally in a data-driven marketing role, management consulting, startup/tech, finance, and/or strategy fields. Experience with email marketing channels is a plus.
• 2+ years of management experience, demonstrating an ability to effectively coach junior team members and prioritize efforts on high-impact projects.
• Experience with basic statistical methods used in A/B testing (e.g., statistical significance, sample sizing, choosing KPIs, etc).
• Extensive track record of driving impactful results, exhibiting a strong ability to come up with innovative ideas and solutions, effectively communicating those ideas to team members or stakeholders, and the ability to motivate them to turn the ideas into reality.
• Familiarity with marketing metrics and a proven track record of customer-first thinking.
• SQL knowledge, data visualization experience (e.g., Looker) Google Sheets/Excel usage.
• Excellent attention to detail, critical thinking, verbal, and written communication skills.
• Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment.
• A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive.

Massachusetts Applicants: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and