Manager, TAAG

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark, Digitas and Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

TRUST: Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT: This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client's business.

TRANSFORMATION: True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

Job Description

We are looking for someone who can come in and immediately make an impact. This will be both in terms of applying industry knowledge (and sharing this with the team) to manage key tagging, trafficking, data, measurement, and partner relationships in order to drive campaign efficiency and develop leading technical expertise. You will be confident with clients and clear in delivering our agency point of view and recommendations.

Role Objectives:

The successful candidate will have a fully rounded knowledge of digital ad serving, measurement, and associated technology and partners.  In addition, the candidate must have data analysis experience, Ad Servers and Tag Management Tools. This role will manage the end-to-end Operations -> Optimization process, including but not limited to:

• KPI creation and planning support using historical performance data
• Advice on campaign set up (naming, tagging, etc.)
• Escalation Point for any internal Technology questions/ issues/POV
• Discover efficiencies through data structure to create streamlined communication for planning and analytics insights
• Manage offshore trafficking / Analyst  teams of Technology Activation Specialists and ensure best-in-class service delivery  
• Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams 
• Organize and centralize, where possible, process and technologies working with other global TAAG leads
• Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
• In partnership with media and analytics counterparts work on developing and deploying data management, reporting solutions, meaningful documentation that captures the value created by new capability 
• Develop and enforce nomenclature to better manage data across the organization
• Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
• Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients
• Support and scale analytics dashboards, toolset and data management platforms across client teams
• Identify and oversee the deployment of digital technology solutions and partnerships, such as ad servers, data management tools, media planning/buying and billing systems, that deliver against client and organizational needs 
• Ensure teams are effectively and efficiently using current tools and systems through training and/or establishment and adherence to best practices
• Audit  and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue
• Partner with Digital Directors on the business to deliver best product and best thinking across, search, social, mobile, display and video to establish technology needs and requirements 
• Represent agency needs internally and within the marketplace to meet current and future needs of our agency and their clients – and identify where new value can be created for internal and external clients

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field
• Agency experience highly preferred
• 3+ years of experience working with trafficking systems, tagging tools and data mining / reporting functions in excel, o