Customer Marketing Manager

We’re looking for an accomplished and innovative Customer Marketing Manager to drive our customer engagement across B2B and in a limited capacity, B2C and B2B2C segments. This role will be instrumental in shaping and executing end-to-end lifecycle strategies that deepen relationships, drive retention, and mitigate churn. 
About Us:ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.
We support over 20,000 restaurants across North America, helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees. Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash. 
Founded in 2012, we’ve navigated rapid growth and transformation—from startup roots through the pandemic boom—and are now beginning an exciting new era under our CEO, Kanika Soni. As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.
About the Position:As the Customer Marketing Manager, you will be responsible for developing and implementing strategies that drive customer lifecycle engagement from onboarding, through their first 90 days and beyond. You’ll manage the full spectrum of lifecycle marketing efforts, collaborating with Marketing, Product, Sales, and Customer Experience teams to build a seamless customer journey that drives engagement, retention, and loyalty. 
Responsibilities include: Lifecycle Strategy and Execution: Drive integrated B2B lifecycle marketing strategies that engage, retain, and grow our restaurant and diner audiences.Data-Driven Personalization: Leverage customer insights to segment, personalize, and optimize campaigns for lifecycle initiatives.Performance Analysis: Set & track KPIs and metrics to assess the effectiveness of lifecycle programs, using data to drive continuous improvement.
Reports to a the Senior Lifecycle & Product Marketing Manager; No Direct Reports.
This is a remote role based in the United States. Please note: ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.
WHAT WE LOVE ABOUT YOU:
You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.
You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are.  You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.
You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.
You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.
What Success Looks Like:

Within 30 Days You’ll:

• Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
• Meet cross-functional colleagues relevant to your role and understand how the many departments can/will play a part in the team’s success
• Familiarize yourself with ChowNows products, updated positioning + segmentation, product roadmap
• Identify low-hanging fruit or quick improvements in existing lifecycle campaigns that can demonstrate early value inclusive of AI activations/ideas
• Take ownership of Pendo, our experience management platform that guides clients through their ChowNow dashboard
• Take ownership of day-to-day B2B2C monthly promotions program.

Within 60 Days You’ll:

• Have a full understanding of our current Lifecycle programs, capabilities, gaps & areas of deficiencies 
• Have partnered closely with the CX team to understand their priorities and identified opportunities to supp