Senior/Lead B2B Growth Marketing Manager (f/m/d)

<p>🚀<strong> Your responsibility:</strong><br/></p><ul> <li> <strong>Development and Implementation of a Demand Generation Program</strong>: You will design and implement scalable programs to generate demand, identify targeted growth opportunities, and continuously optimize initiatives using automation, data analysis, and creative approaches.</li> <li> <strong>Management of Paid Channels &amp; Outbound Campaigns</strong>: You will be responsible for planning, managing, and optimizing Paid Social, Paid Search, Review Platform Ads, and Outbound campaigns.</li> <li> <strong>Campaign Management and Optimization</strong>: You will develop and manage data-driven campaigns, continuously optimizing them to ensure maximum impact.</li> <li> <strong>Performance Analysis and Reporting</strong>: You will measure, analyze, and report on key KPIs to assess campaign effectiveness and make data-driven decisions.</li> <li> <strong>Proactive Collaboration with Sales</strong>: You will work closely with the Sales team to understand their needs, improve results, and ensure smooth lead handovers.</li> </ul><ul> </ul><ul> </ul><p> </p><p>👀<strong> <strong> You'll be successful with these skills:</strong></strong><br/></p><ul> <li> <strong>B2B Demand Generation Experience</strong>: min 6+years of experience.</li> <li> <strong>Performance Marketing Expertise</strong>: Extensive hands-on experience with Paid Social (LinkedIn, Meta) and Paid Search campaigns (Google Ads, Microsoft Ads).</li> <li> <strong>Project Management</strong>: Ability to manage projects efficiently, conduct structured data-driven experiments, and manage budgets effectively.</li> <li> <strong>Data-Driven Approach</strong>: Analytical thinking and experience in automating processes with tools like HubSpot.</li> <li> <strong>Creativity</strong>: Development of innovative, out-of-the-box campaigns that inspire and persuade.</li> <li> <strong>Experience in a Dynamic, Fast-Paced Environment</strong>: Ideally in a startup or scale-up.</li> <li> <strong>Language Skills</strong>: Fluent in English, proficient in business-level written and spoken communication. <strong>German is a plus.</strong> </li> </ul><ul> </ul><p> </p><p>🤩<strong> What you get:</strong><br/></p><ul> <li>Free access to the nilo app (incl. family support)</li> <li>Enjoy working abroad for up to 90 days per year (within the EU)</li> <li>Hybrid working model: You are expected to work min 2 days /week from the Berlin office</li> <li>Urban Sports Club membership at a discounted price</li> <li>Regular team and company events</li> <li>Bring your dog to work: We have 3 office dogs in </li> </ul><p><br/><em>nilo embraces diversity. We strive to create an inclusive workplace where everyone feels welcome, psychologically and physically safe. All applicants will be considered for employment without regard to different ethnic/racial origins, age groups, religions/ideologies, sexual orientations, gender identities, abilities, socio-economic statuses, educational backgrounds, family arrangements and/or any other characteristic. </em></p> <p>We would like to encourage you to apply even if the technical requirements cannot be met 100%.<em></em><em><br/></em></p>