Sr Manager II - Monetization Strategy Lead

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role can be based in our New York City, San Francisco, Sunnyvale, Mountain View or Chicago office.

We are looking for a senior, strategic leader to lead how LinkedIn measures and grows monetization across our Premium and Small Business portfolios. This role sits at the center of Marketing, Finance, Data Science, Product Marketing, and Demand Gen Ops, and will be responsible for evolving how we quantify impact, guide marketing investment, and create a unified measurement strategy across engagement and monetization.

You will join the Consumer Insights team (part of the larger Measurement, Insights, Data and Analytics organization) as a strategic lead, working alongside deeply technical analysts who own reporting, data pipelines, and dashboard development. Your remit is to drive the strategy, narrative, and cross-functional alignment needed to accelerate revenue growth and modernize our measurement ecosystem.

This is a high-visibility strategic role ideal for someone who thrives at the intersection of analytics, marketing strategy, and change management.

Responsibilities

• Set the long-term strategy for how we measure, optimize, and grow across Premium and Small Business
• Lead adoption and change management from last-click attribution to modeled attribution and MMM, partnering closely with Finance, Data Science, and Demand Gen Ops.
• Share the roadmap for future measurement evolutions (e.g. MMM inputs, cross-LOB methodology alignment)
• Own a proactive insights agenda by identifying high-value business questions, shaping the quarterly deep-dive roadmap, and partnering with technical analysts to execute analyses.
• Translate analytical outputs into executive ready narratives and strategic recommendations that inform targeting, product positioning, investment decisions, and marketing strategy across our monetized portfolios.
• Partner cross-functionally to develop a cohesive Small Business measurement strategy and identify new opportunities for growth.
• Assist in developing long-term measurement vision for how user engagement drives revenue, building the framework that quantifies the connection between top-of-funnel behaviors and monetization outcomes.

Qualifications

Basic Qualifications

• Bachelor's degree in Business or a related field, or equivalent experience
• 10+ years of experience in marketing analytics, measurement, or growth strategy
• 5+ years leading cross-functional strategic initiatives, change management efforts, or measurement / insights programs involving Marketing, Finance, or Marketing Ops.

Preferred Qualifications

• Experience in large technology companies, digital platforms, subscription businesses, or consulting firm focused on marketing effectiveness or growth strategy
• Deep familiarity with modern marketing measurement frameworks including Marketing Attribution, Media Mix Modeling, incrementality / lift studies, LTV and ROI frameworks
• Proven ability to translate complex analytics work into executive-level narratives and clear business recommendations
• Experience partnering closely with Finance, Product Marketing, Biz Ops, Marketing Ops, Data Science to influence investment decisions or strategic planning
• Strong understanding of subscription funnels, monetization levers, segmentation, and/or SMB targeting strategies
• Ability to shape a proactive insights roadmap, identifying high-value business questions and guiding deep-dive analyses
• Demonstrated success driving adoption of new measurement methodologies, frameworks, or cross-organizational processes
• Strong communication, stakeholder management, and business storytelling skills

Suggested Skills:

• Strategic Thinking
• Change Management
• Cross-functional Collaboration
• Strategic Communication