Senior Commercial Manager for Coloplast Professional

<p> </p> <p><em><b> If you thrive with ownership and want to create meaningful customer experiences, while being digitally savvy and having a commercial mindset – then this might be for you. </b></em></p> <p> </p> <p>Coloplast is committed to making life easier for patients, and for the Health Care Professionals taking care of patients daily. Our ambition is to build the industry-leading healthcare professionals (HCPs) service offering to benefit both HCPs, patients, and healthcare systems in general. Through our HCP service brand ‘Coloplast Professional’ we offer a range of offline and online tools and services to support HCPs in their everyday work worldwide. But we can do so much more – and this is your chance to join us to shape the future of Coloplast Professional.</p> <p> </p> <p><b>Key responsibilities</b></p> <p>To succeed in this role, you need to excel in starting with the ‘why’ in every initiative, ensuring that every asset and activity is anchored in value creation to our customers. <br/> You will work closely with colleagues from both HQ and markets all over the world to elevate HCP services to the next level. You will own our online platform and will be part of  defining and driving a global multichannel engagement strategy for HCP services, building the roadmap and KPI framework to measure successes, and ensuring that it all comes to life. You won’t do this alone; the stakeholder landscape is extensive and includes colleagues from marketing, content creators, digital development, and the sales organization. You are a good match to this role if you find all parts interesting and be able to connect the dots to find synergies. </p> <p> </p> <p>Specifically, you will: </p> <ul> <li>Own our online platform and take a holistic view on the ecosystem of initiatives, processes, capabilities, and data that will make HCP services a success.</li> <li>Be the commercial lead for online HCP engagement, including e-mail/SoMe activation, marketing automation, database enrichment, etc. Be liaising partner for content creators on digital formats (webinar, e-learning, etc.)</li> <li>Understand our professional customers’ unmet needs, pain points and how we may provide value for them.</li> <li>Define &amp; execute the roadmap and priorities of channels and engagement. Define content strategy together with content owners.</li> <li>Establish and drive performance management across countries and activities, building the governance and KPI model and ensure buy-in from all stakeholders.</li> <li>Maintain a continuous overview of key markets’ local HCP service initiatives and look for synergies and value-added in local and global activities.</li> <li>Plan and execute smaller and larger projects and experiments (pilots)</li> </ul> <p> <br/> <b>What are we looking for? </b><br/> To succeed in this role, it is important that you:</p> <p> </p> <ul> <li>Understand that every task begin with a purpose. You excel in identifying the needs of the receiver and craft solutions that resonate and deliver tangible benefits.</li> <li>Are comfortable in taking ownership and responsibility for your task. You are structured and have great project management skills.</li> <li>Are collaborative and not afraid to engage with others to create followership, spark enthusiasm and align stakeholders with our value creation goals.</li> <li>Are digitally minded; as a key task for you is to continuously develop the ecosystem around our online HCP platform. You have a good understanding of digital engagement channels and trends.</li> <li>Have strong commercial acumen; so you can easily link what you do with what is important across marketing and sales.</li> <li>Find data interesting; you are not an analyst or data architect, but you are a driving force in ensuring that data becomes part of decisions and learnings.</li> </ul> <p> </p> <p>Proficiency in oral/written English is a must.<br/>  <br/> In addition to being a great colleague with wit and humor, the below attributes might improve your chances of success. In Coloplast, there’s great room for personal and professional development, hence a growth mindset is more important than ticking all the boxes. </p> <p> </p> <ul> <li>A Master’s degree within relevant field, e.g., business, digital/service innovation or marketing/communication</li> <li>5-7+ years working in a global organization or consultancy within either commercial or marketing related roles. </li> <li>Experience or interest in how digital development changes society and organizations, and how that translate into new ways of working.</li> <li>Experience with communicating complicated topics and data in a compelling straightforward way with a good storyline</li> </ul> <p> </p> <p>We want to be close to our markets, hence 15-20 days of travel can be expected per year. <br/>  <br/> <b>Interested?</b><br/> If you have any questions regarding the position, you are welcome to contact Rita Kovacs Hansen, Head of Coloplast Professional in Marketi