Digital Marketing & Lead Generation Specialist

This is a remote position.

• Full-time (40 hours per week), flexible

• Client Timezone: Australian Eastern Time (Queensland)

• Develop and execute targeted lead generation campaigns across LinkedIn, Instagram, and other digital channels

• Design and implement automated marketing funnels with seamless CRM integration

• Create platform-specific content strategies for healthcare consulting (LinkedIn-focused) and photography businesses (Instagram/social-focused)

• Set up and optimize CRM systems to capture automatically and nurture leads

• Generate qualified prospects through SEO, social media marketing, and digital advertising

• Monitor performance metrics and continuously optimize lead generation ROI across all three businesses

• Research and recommend marketing tools, platforms, and automation solutions

• Adapt messaging and branding for three distinct target audiences and industries

• Build scalable systems that can grow with expanding business needs

• Provide strategic insights on lead quality and conversion optimization opportunities

Requirements

• Proven track record in digital marketing and lead generation across multiple channels

• Strong expertise in LinkedIn marketing for B2B/professional services

• Experience with Instagram and social media marketing for creative/retail businesses

• Hands-on experience with CRM systems, marketing automation, and funnel creation

• SEO knowledge and implementation experience

• Ability to manage multiple brands and adapt strategies for different industries

• Self-motivated with confidence to recommend and implement new marketing strategies

• Analytical mindset with experience measuring and optimizing campaign performance

• Bonus if you have experience in healthcare, consulting, photography, or ecommerce industries

• It helps if you’re familiar with HubSpot or other major CRM platforms

• Work across three diverse industries, expanding your portfolio and expertise

• Complete autonomy to choose tools, strategies, and implementation approaches

• Direct impact on business growth with potential for rapid role expansion

• Opportunity to build marketing systems from scratch with modern tools

• Work with an experienced entrepreneur who values results and professional growth

• Potential to lead specialized team members as the businesses scale

Benefits

Independent Contractor Perks: 

• HMO coverage for eligible locations

• Permanent work from home

• Immediate hiring

• Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rat