Product Launch Specialist

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  SUMMARY Responsible for coordinating marketing launch plan details for Subaru of America (SOA) carline- or brand-level communications, ensuring appropriate positioning and marketing of those communications across all channels. Serves as a key driver of data mining and analysis for assigned carlines or brands, planning, and coordination for product marketing planning and issues. Assists the Product Launch Manager in developing carline communications strategy to be shared with all SOA/Subaru Corporation (SBR) departments. Will be responsible for product launch marketing activities for specified vehicle carlines.     CORE RESPONSIBILITIES 

• Product Marketing: Serves as lead for coordination of all Launch communication decks, carline messaging hierarchies/positioning documents, and data analysis around major or minor vehicle or brand launches to support marketing strategy and tactics employed in association with those vehicle/brand launches.
• Product Launch Planning and Coordination: Maintains responsibility for vehicle/brand launch timeline/calendar and ensures effective communication of such to all major Subaru of America (SOA)/Subaru Corporation (SBR) stakeholders. Works closely with stakeholders to gather information on milestones, deadlines, and dates to develop project timelines and launch calendar, as well as communicates this information to pertinent stakeholders. This includes auto show calendars (see below). • Works with Public Relations team and SBR in planning and developing long-range auto show calendar. Develops a timeline, proposals, and documents supported with data and analysis in support of vehicle launch plans, so that long-term debuts can be scheduled to begin creation of a vehicle marketing launch plan.
• Launch and Marketing Team Meetings: Serves as lead for planning, coordinating, and running weekly or bi-monthly (as necessary) Launch and Marketing team meetings to ensure adequate coordination of marketing activities, including developing an agenda, communication decks, and collateral materials.
• Product Market Research: Coordinates with the Marketing Research Manager to plan, develop, and execute marketing research projects. • Maintains list of projects, timeline, and other necessary documentation to communicate reasoning/purpose for those projects for the carline/cross-carline research topics. • Performs detailed competitive research on web resources including blogs, competitor websites, YouTube, and press releases. • Works with Marketing Research Manager and stakeholders to develop stimulus and questions for quantitative and qualitative research. • Attends research clinics. • Obtains information from SBR and internally from SOA using data sourcing/research software/tools, using ability to utilize these systems and analyze data from them.
• Collaborates with Product Launch Manager in communication/coordination between Marketing, Public Relations, Product Management, Service, Customer Advocacy, Parts, Sales, Distribution, Business Planning, and SBR, as well as vendor (Carmichael Lynch) in cross-carline/brand-level matters and communications. Works in partnership with manager regarding gathering information and creating content for communications and setting prioritizations and timelines.
• Works with SBR and Product Management on product, technology, and vehicle naming process related to assigned carline/brand. Serves as the marketing champion for naming along with the Product Launch Manager. Facilitates and develops an effective and efficient process for developing, signing off internally, researching, and trademarking names in coordination with Product Management, Public Relations, SBR, and the Legal team.
• Brand and Carline Positioning/Messaging Guide: Oversees the content, editing, budgeting, and on-time delivery of the