Senior Director, Strategic Global Marketing, Diagnostics- Remote within the US

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The Senior Director of Strategic Global Marketing – Diagnostics (DX) will play a critical role in driving the company’s market research and strategic decision-making capabilities. This role is responsible for developing a robust, data-driven approach to identifying, assessing, and prioritizing growth opportunities across the DX portfolio. The ideal candidate will lead market research initiatives, integrate diverse analytical insights, and establish a structured strategic process that informs product roadmap decisions, portfolio management, and long-term business growth.

Your role

Strategic Market Research & Business Intelligence

• Develop and lead the execution of a comprehensive strategy for integrating clinical, technological, and healthcare deployment insights into a dynamic business growth pipeline.
• Establish and manage a structured, data-driven market research framework to systematically identify opportunities and inform strategic decisions.
• Create and maintain a centralized repository (“common source of truth”) for market segmentation, competitive positioning, emerging trends, and strategic opportunities.
• Implement robust methodologies to quantify and prioritize market opportunities, ensuring alignment with business objectives.

Strategic & Innovation Marketing

• Translate market needs into solution requirements that drive actionable clinical, operational, and economic value for customers and provider organizations.
• Lead cross-functional project teams (e.g., Core Lab Solutions, Specialty Lab Solutions, and Point of Care Business Lines, Medical Affairs, Regional, Functional, and Business Development teams) to develop and rationalize a portfolio of market opportunities and to determine critical go-to-market elements.
• Define and implement a structured approach to assessing strategic options, balancing risk, innovation potential, and alignment with DX business goals.
• Drive a structured, annual strategy review cycle, integrating portfolio assessments, customer insights, and competitive intelligence to align the organization with strategic imperatives.

Voice of Customer (VoC) / Key Opinion Leader (KOL) Insights

• Establish a formalized primary market research program to capture VoC and VoS insights, ensuring their integration into strategic decision-making.
• Coordinate and oversee VoC projects to ensure timely, critical, and actionable customer insights drive product and service innovation.
• Align and optimize research methods, including surveys, interviews, and data analytics, to gain a comprehensive understanding of customer needs, pain points, and behaviors.
• Map and analyze customer journeys, patient care pathways, and clinical segment-specific needs to inform targeted strategic initiatives that span CLS, SLS & POC business lines.

Your expertise

• Diagnostics industry experience required.
• Proven experience (5+ years) of leading large-scale market research, segmentation initiatives, and strategic programs in the diagnostics industry.
• PhD in Chemistry, Biochemistry, Biology, Microbiology, Molecular Biology, Immunoassay or related field strongly preferred.
• Strong expertise in developing and implementing structured, data-driven strategic planning processes.
• Demonstrated success in translating market intelligence into actionable business plans, product roadmaps, and innovation strategies.
• Experience in portfolio management, risk assessment, and strategic prioritization in a complex healthcare ecosystem.
• Ability to collaborate and influence cross-functional teams, including R&D, commercial, regulatory, and medical affairs.
• Outstanding team leadership, driving key aspects of success such as strategic alignment, innovation, operational excellence, team engagement and cross-functional collaboration.
• Experience managing direct reports strongly preferred.

Impact & Success Metrics

• Establishment of a robust market research and segmentation framework that drives strategic decision-making.
• Measurable improvements in strategic focus and portfolio prioritization, leading to accelerated growth and innovation.