Senior Manager, Media Planning (Hybrid)

Job Description:

dentsu is looking for a Senior Manager of Planning with solid integrated media expertise to help grow one of our large CPG clients. You will have experience in both traditional and off-line media (TV, Radio, Print, OOH), but a major focus of this role will focus on all things digital – digital media planning, digital activation, digital partnerships, digital channels, and performance media. You will report to the Associate Director of Media Planning.

You will be an important member of the team and a point person to our clients. This role will be very hands-on and involved in the day-to-day of this account. You will also be a crucial contributor in areas of agency growth – from training to new business pitches.

As a Senior Manager of Media Planning, you will ensure that communications are converted into plans and leading the implementation of those plans.  In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division.  You are expected to have a strong working knowledge of the media landscape (including digital). 

Responsibilities:

·       Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel

·       Demonstrate ability to use resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to recommendations

·       Work with activation department leads to outline appropriate processes and timelines to ensure timely and error-free delivery of media plans

·       Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

·       Provide relevant insight and input into existing and new media opportunities (through awareness of available media services vendors)

·       Build trusting, collaborative relationships with clients at appropriate levels

·       Represent the client’s point of view when developing/reviewing work, use this perspective when providing feedback to team and presenting to client

·       Able to effectively manage up and down the reporting structure

·       Provide and discuss industry information on media, markets and related dynamics

·       Train, motivate and develop media planning group

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Qualifications

·       4+ years of experience in media planning for large clients

·       Experience in traditional and digital media planning and current knowledge of media trends and innovations

·       Experience managing junior team members

·       Working knowledge of Insights tools such as MRI and Simmons and tools like Nielsen Ad Intel and/or Kantar Strategy

·       Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit

·       Understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

#LI-JK1 #LI-Hybrid

The annual salary range for this position is $68,000-$110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location:

New York

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any ot