Associate Director, Social Media Strategy

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

Gilead is looking for an Associate Director of Social Media Strategy who will be responsible for shaping and executing our social media presence across platforms.  This role combines strategic leadership with hands-on content creation, ensuring that social media channels not only amplify enterprise priorities but also engage audiences authentically through compelling, social-first storytelling. 

The successful candidate will manage the full lifecycle of social content

everything from planning to production to performance - while serving as a connector between internal stakeholders, creative teams, and leadership. This role reports to the Executive Director, Digital Communications.  

As the Associate Director, Social Media Strategy, essential duties and responsibilities include: 

Strategy & Planning 

• Develop and refine the enterprise social media strategy aligned to business goals, reputation, and brand priorities to ensure the alignment between social content and enterprise priorities. 

• Advise senior leadership and internal stakeholders on best practices for social storytelling and digital engagement. 

• Identify emerging platforms, trends, and formats to keep the organization at the forefront of digital communications. 

Content Creation & Production 

• Proactively manage the editorial calendar, ensuring alignment with corporate initiatives and real-time opportunities while ensuring quality and the right frequency of original, social-first content. 

• Capture and produce social-first video content, including filming at events and onsite locations. 

• Apply basic video editing and graphic design skills to produce polished, platform-native assets. 

• Partner with creative/design resources for higher-complexity needs. 

Stakeholder Engagement & Enablement 

• Coordinate with internal teams (Public Affairs, Marketing, HR, Business Units) to source content and amplify enterprise stories. 

• Support executives and thought leaders in building their social presence, ensuring consistency with brand voice. 

• Train and advise colleagues on digital fluency and social media best practices. 

Analytics & Optimization 

• Own social media analytics, monitoring performance and providing actionable insights to support enhanced brand/reputation metrics tied to support social media presence. 

• Translate data into strategy adjustments—refining content mix, posting cadence, and audience targeting. 

• Report results to leadership, highlighting ROI and reputational impact.