Sr. Marketing Manager, Global Strategic Marketing, MONARCH

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Santa Clara, California, United States of America

Job Description:

Johnson & Johnson MedTech is recruiting for a Senior Platform Marketing Manager for the MONARCH Platform, a robotic-assisted platform for bronchoscopy. This position is located in Santa Clara, CA.

At Johnson & Johnson MedTech, we are working to solve the world’s most pressing healthcare challenges through innovations at the intersection of biology and technology. We harness our deep expertise in surgery, orthopedics, vision and interventional solutions to design healthcare solutions that are smarter, less invasive and more personalized. The MedTech Surgery organization was recently established to combine our market-leading surgical portfolio with the Robotics & Digital Solutions portfolio.

The Senior Platform Marketing Manager will be responsible for shaping the future of the MONARCH Platform by driving strategic initiatives, uncovering market opportunities, and delivering innovative solutions. This role requires expertise in market research and analysis, product definition and strategy, as well as product launch and management to ensure sustained growth. It combines strategy, innovation, and leadership to make a significant impact.

Reporting directly to the MONARCH Strategy & Marketing Director, the ideal candidate will have a deep understanding of the MedTech industry, particularly in capital equipment. They will also possess a proven track record in upstream marketing, developing and implementing strategies that drive product adoption, revenue growth, and market positioning through compelling messaging, effective go-to-market plans, and cross-functional collaboration.

Major Duties and Responsibilities Include, but Are Not Limited To:

Market Research, Analysis & Insights

• Develop a deep understanding of the market landscape, competitive offerings, and opportunities for growth by working closely with competitive intelligence and strategic insights teams.
• Monitor and analyze key performance metrics to assess the effectiveness of marketing strategies and make data-driven recommendations for improvement.

Product Development & Planning

• Act as the platform marketing lead for product development, collaborating with cross-functional teams to create target product profiles, value propositions, prioritize initiatives, and advance projects through the pipeline.
• Contribute to the long-term strategic planning of the product portfolio by identifying opportunities, enhancements, or expansions based on market insights and technological advancements.

Platform Marketing Strategy & Execution

• Lead the development and execution of platform marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Define market segments, develop positioning, and create compelling messaging to establish a foundation for effective communication plans.
• Ensure all marketing activities comply with industry regulations and standards, particularly in a highly regulated environment like healthcare.

Go-to-Market Strategy & Implementation

• Partner with stakeholders across the organization to successfully lead launch excellence efforts for robotic and navigation products.
• Develop global pricing guidelines, evidence generation plans, and collateral for the core product launch kit to ensure successful product introduction and market penetration.

Cross-Functional Collaboration & Alignment

• Foster collaboration with cross-functional teams, including R&D, Supply Chain, Regulatory, Clinical, Medical, Labeling/Packaging, and Business Development, to align the product roadmap and development with marketing needs and regulatory requirements.
• Facilitate communication between teams to ensure a cohesive approach to platform marketing.

KOL Engagement

• Establish strong relationships with key customers, healthcare