Sr. Digital Marketing Strategist

Job Name: Sr. Digital Marketing Strategist

General information

Location: Bayport, MN Date: 20-Oct-2025 Company: Andersen Corporation Posting City: Bayport, MN Ref #: 9698 Job Category: Marketing Posting City: Bayport State: MN

Description & Requirements

ANDERSEN CORPORATION SUMMARY:

At Andersen, we pride ourselves on our core values of Humility, Ownership, Meaningful connection, and Expertise - HOME. Headquartered in Bayport, Minnesota, Andersen Corporation is the largest window and door manufacturer in North America. We’re focused on bringing more light into people’s lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. 
In 2024, we were recognized as one of Newsweek’s America’s Greatest Workplaces for Women and Newsweek’s Most Trustworthy Companies in America. Earning the 2024 ENERGY STAR Partner of the Year—Sustained Excellence Award, Andersen is also committed to environmental health and sustainability. No matter your role, you’ll have the opportunity to make a difference at Andersen.

SUMMARY

The Sr. Digital Marketing Strategist is responsible for developing digital marketing strategies, leading a team of digital marketers, and implementing and executing key initiatives that drive digital demand and customer engagement on the Andersen website.

The ideal candidate is a strategic, data-driven, collaborative and creative digital marketer, preferably with experience with Sitecore CMS and Personalization. 

As a senior member of the Digital Marketing team, you will be responsible for setting strategic direction, guiding execution and fostering a culture of innovation and accountability. You will work cross-functionally with brand, creative, technology, product and customer marketing teams to deliver impactful and measurable results.

PRIMARY RESPONSIBILITIES

• Lead and manage a team of digital marketing professionals, fostering a collaborative, high-performance environment.
• Drive web traffic growth, lead conversion rates, web engagement and customer effort score optimizations.
• Set clear goals and KPIs for the team; monitor performance and provide regular feedback and coaching.
• Collaborate with cross-functional teams to ensure cohesive messaging and performance.
• Analyze campaign performance using tools like Google Analytics and Quantum Metrics; translate insights into actionable recommendations.
• Manage vendor and agency relationships to support campaign execution and innovation.
• Champion digital be