Head of Marketing (B2B Demand Generation - Education Market)

Location: Remote (Europe or U.S.)
Company: Gameplan

Compensation: Base $110,000–$135,000 + potential bonuses

Gameplan is an award-winning EdTech company that helps schools prepare students for tech careers in Game Design and Cybersecurity through our all-in-one learning platform. We work directly with K-12 schools, districts, and education programs to increase student engagement and prepare learners for future careers in gaming and creative technology.

We’re now looking for a Head of Marketing who can build and lead our B2B marketing efforts. Someone who’s both a strategic thinker and a hands-on executor. Your mission is to generate qualified leads and drive awareness among decision-makers in the U.S. education market.

Your Mission

Create predictable, scalable lead generation and demand for our sales team through well-designed B2B marketing campaigns that reach schools, districts, and state-level education stakeholders.

Key Responsibilities

• Own the full marketing funnel. From planning to execution, with a strong focus on lead generation for the sales team.
  

• Develop and manage digital campaigns (LinkedIn, Google Ads, Meta, email marketing) aimed at school and district leaders.
  

• Set up and optimize ad processes, budgets, and tracking systems to ensure measurable ROI.
  

• Implement and maintain HubSpot dashboards and reports that track campaign performance and pipeline contribution.
  

• Plan conference and event participation - choose the right education trade shows, manage logistics, and maximize qualified leads from each event.
  

• Collaborate closely with sales leadership to align campaign messaging, lead quality, and conversion workflows.
  

• Oversee creation of marketing materials and content (case studies, videos, landing pages, brochures) tailored to school administrators and educators.
  

• Manage freelancers and vendors when needed to scale creative or technical execution.
  

• Own the landing page. Collaborate with graphic & web designers to improve and expand landing pages.

Who You Are

• A doer. You’re comfortable taking ownership and executing without large teams or layers of approval.
  

• A storyteller. You know how to write copy that converts.
  

• Experienced in B2B marketing, preferably within EdTech, SaaS, or education sales.
  

• Data-driven.
  

• Skilled in digital advertising, lead funnels, and conversion tracking.
  

• Excellent communicator who can translate technical or creative ideas into outcomes that matter for schools and districts.
  

• Motivated by impact - you want your marketing to help schools engage more students and improve learning outcomes.

Bonus Skills

• Experience marketing to superintendents, CTE directors, or curriculum coordinators.
  

• Knowledge of education funding programs (ESA, Perkins, Title I, etc.).
  

• Familiarity with account-based marketing (ABM) strategies or HubSpot workflows for long sales cycles.
  

• Comfortable with conference planning and on-site event marketing.
  

• Comfortable working with HubSpot to track lead generation performance.
  

• Experience with Framer to manage landing pages.
  

• Experience with SEO and GEO.

Why Join Gameplan

• Be part of a mission-driven company helping schools engage students through esports and game-based learning.
  

• Lead a motivated, tight-knit team that values creativity, ownership, and co