Director of Sales & Marketing

Company Description

Explore limitless possibilities, dreams and adventures on Hawai’i Island as you blaze a trail for a rewarding career in hospitality. Embrace our passion for Hawai’i’s heritage, culture and traditions with amazing career opportunities that await you in paradise. Journey into a luxury oasis where the aloha spirit comes alive.

Fairmont Orchid is an award-winning luxury resort located on the majestic Kohala Coast of Hawai‘i Island. Immerse yourself in an authentic Hawaiian experience, surrounded by 32 oceanfront acres of lush tropical gardens, cascading waterfalls and a tranquil white sand beach and lagoon. Hawai‘i’s warmth and serenity are reflected throughout the design of our family-friendly hotel accommodations with spacious guest rooms, suites and the exclusive Fairmont Gold concierge floor.

Resort amenities include our Spa Without Walls, a 10,000-square-foot oceanfront pool, cultural activities, onsite restaurants, access to world-class golf, a 24/7 fitness center and a 10-court tennis pavilion. Inspired by culture, well-being and genuine aloha, Fairmont Orchid welcomes you to experience authentic Hawai‘i.

What is in it for you:

• Premium preferred provider medical/drug/vision benefits at competitive prices.
• We put you first & value you with employer paid coverage for group life and accidental insurance coverage (1x annual salary) + Coverage is available for your ‘ohana!*
• We believe that hospitality has the power to unlock a better tomorrow with our 401(k)/retirement saving plan & matching program.
• Don’t just live in the moment – own your moment with 15 paid holiday/personal days per year + 10 days of paid vacation that begin accruing immediately*
• Incentive Bonuses are available to inspire creativity & dedication to deliver exceptional experiences. 
• We go the extra mile by offering 50% discounts at hotel restaurants, 50% discount on retail items at our Fairmont Store & 30% discount of services offered in our Spa Without Walls.
• We are globetrotters taking advantage of our Travel Program with unlimited employee discounts at Accor properties + Friends & Family rates (5,000+ hotels worldwide)*
• Complimentary food & beverage on property

Job Description

As Director of Sales and Marketing for Fairmont Orchid (on property based), you will be responsible for the oversight of Sales, Marketing and Events including Budget/P&L, expense and revenue forecasting, advertising, marketing, developing, and writing business plans, attracting, mentoring and retaining best in class talent and ownership relations. You will play a  strategic role in maximization of the asset, both in orchestrating an integrated Commercial approach and creating a long term positioning roadmap.  

What you will be doing:

• You will be responsible for overseeing integrated commercial strategies for the hotel. Your goal is to manage the asset by connecting strategy and business processes. 
• Lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels to achieve hotel’s revenue goals and increase target market share performance.
• Produce hotel’s Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support.
• Connect the performance needs for the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves.
• Maximizes net revenue contribution through a thorough understanding of market segments, booking channels and demand drivers for rooms, food and beverage and minor operating departments.
• Work in conjunction with Brand e-Commerce teams and on property Commercial Leadership to build and establish hotel B2B marketing, digital marketing, social media, public relations and communications channels.
• Track and analyze success of marketing campaigns and work with Commercial Leadership to adjust marketing strategies/budgets where needed based on performance metrics.
• Measure and report impact and ROI of email marketing initiatives and social media initiatives, along with collaborate and evaluate potential partnerships
• Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
• Develop and execute departmental expense budget and forecasts.
• Develop and maintain detailed and real time knowledge of all competitor and market activity. Monitor key indicators of hotel performance and third-party intelligence sources to identify revenue opportunities.  Stay current with industry changes and how it may impact demand.
• Responsible for the execution of the